SBD/31/Sponsorships Advertising Marketing

LOCAL BASEBALL ADVERTISING STRIKING OUT; SPENDING DOWN 30%

     Combined local ad spending in baseball is "expected to be
down" as much as 30% this season, according to the SPORTS
ADVERTISING REPORT, a publication of TEAM MARKETING REPORT.
Although the strike has forced ad rates down, many companies are
still committing "significant" money to baseball.  Based on a
144-game season, the following were designated the "Top Baseball
Advertisers" (SPORTS ADVERTISING REPORT).  NOTES:  Estimated
billings:  For broadcast, $286M (based on $3,300 per :30); Cable,
$98.2M ($2,200 per :30); Radio,  $109M ($675 per :30).  IN-
STADIUM SIGNAGE LEADERS:  1)  Anheuser-Busch, 2) Coca-Cola, 3)
Miller, 4) Philip Morris (Marlboro).
     BROADCAST           CABLE TV              RADIO
     1. A-B $13M         1. Dodge $4.2M        1. Amoco $4.9M
     2. Ford $9.5M       2. Miller $3.1M       2. A-B $4.1M
     3. Southwest $9.3M  3. Southwest $2.5M    3. Chevy $4.0M
     4. Miller $5.7M     4. Jeep-Eagle $2.25M  4. Chrysler $3.6M
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