A-B Promotes Herscovici To Head Sports Coke Leery Of Pepsi Ads Near Daytona Brands Active Around World Cup Despite Protests Budweiser Ramps Up World Cup Campaign Coke Goes Big With World Cup Campaign PNC Park Switching From Pepsi To Coca-Cola A-B Pushing For Opening Day Nat'l Holiday Bud Light Hotel Dwarfs Previous Efforts Bud Light Taps Bruce Smith For PSA ATP Inks Michelob Ultra Deal In U.S.
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LOCAL BASEBALL ADVERTISING STRIKING OUT; SPENDING DOWN 30%
Published May 31, 1995
Combined local ad spending in baseball is "expected to be down" as much as 30% this season, according to the SPORTS ADVERTISING REPORT, a publication of TEAM MARKETING REPORT. Although the strike has forced ad rates down, many companies are still committing "significant" money to baseball. Based on a 144-game season, the following were designated the "Top Baseball Advertisers" (SPORTS ADVERTISING REPORT). NOTES: Estimated billings: For broadcast, $286M (based on $3,300 per :30); Cable, $98.2M ($2,200 per :30); Radio, $109M ($675 per :30). IN- STADIUM SIGNAGE LEADERS: 1) Anheuser-Busch, 2) Coca-Cola, 3) Miller, 4) Philip Morris (Marlboro). BROADCAST CABLE TV RADIO 1. A-B $13M 1. Dodge $4.2M 1. Amoco $4.9M 2. Ford $9.5M 2. Miller $3.1M 2. A-B $4.1M 3. Southwest $9.3M 3. Southwest $2.5M 3. Chevy $4.0M 4. Miller $5.7M 4. Jeep-Eagle $2.25M 4. Chrysler $3.6M