SBD/30/Sponsorships Advertising Marketing


     Sun Bowl Exec Dir Tom Starr is confident the Dec. 29 bowl
game in El Paso, TX will be played and said that the game is
close to signing a corporate sponsor (PHILADELPHIA INQUIRER,
5/27)....The Knicks took out a full-page ad in this morning's NEW
YORK TIMES to thank fans for their support.  The header reads:
"You're the best fans in the NBA, New York."  The bottom of the
ad gives the telephone number of the Knicks Fan Line presented by
AT&T (N.Y. TIMES, 5/30)....This week's USA TODAY Ad Track
examines the Candice Bergen ad for Sprint.  52% of those surveyed
say the ad touting Sprint's "flat rates" are effective.  USA
TODAY's Dottie Enrico writes that Sprint is benefiting from the
"mud-slinging strategies of" larger opponents AT&T and MCI (USA
TODAY, 5/30)....NBA Jam video game will hit an estimated $170M in
sales for '94, and is ranked #3 in Top Video Game sales in '94
(WALL STREET JOURNAL, 5/30 issue).
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Related Topics:

ATT, Cablevision, NBA, New York Knicks, Sprint

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