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SBD/30/Sponsorships Advertising Marketing
Published May 30, 1995
Sun Bowl Exec Dir Tom Starr is confident the Dec. 29 bowl game in El Paso, TX will be played and said that the game is close to signing a corporate sponsor (PHILADELPHIA INQUIRER, 5/27)....The Knicks took out a full-page ad in this morning's NEW YORK TIMES to thank fans for their support. The header reads: "You're the best fans in the NBA, New York." The bottom of the ad gives the telephone number of the Knicks Fan Line presented by AT&T (N.Y. TIMES, 5/30)....This week's USA TODAY Ad Track examines the Candice Bergen ad for Sprint. 52% of those surveyed say the ad touting Sprint's "flat rates" are effective. USA TODAY's Dottie Enrico writes that Sprint is benefiting from the "mud-slinging strategies of" larger opponents AT&T and MCI (USA TODAY, 5/30)....NBA Jam video game will hit an estimated $170M in sales for '94, and is ranked #3 in Top Video Game sales in '94 (WALL STREET JOURNAL, 5/30 issue).