SBD/30/Sponsorships Advertising Marketing

MARKETING ROUND-UP

     Sun Bowl Exec Dir Tom Starr is confident the Dec. 29 bowl
game in El Paso, TX will be played and said that the game is
close to signing a corporate sponsor (PHILADELPHIA INQUIRER,
5/27)....The Knicks took out a full-page ad in this morning's NEW
YORK TIMES to thank fans for their support.  The header reads:
"You're the best fans in the NBA, New York."  The bottom of the
ad gives the telephone number of the Knicks Fan Line presented by
AT&T (N.Y. TIMES, 5/30)....This week's USA TODAY Ad Track
examines the Candice Bergen ad for Sprint.  52% of those surveyed
say the ad touting Sprint's "flat rates" are effective.  USA
TODAY's Dottie Enrico writes that Sprint is benefiting from the
"mud-slinging strategies of" larger opponents AT&T and MCI (USA
TODAY, 5/30)....NBA Jam video game will hit an estimated $170M in
sales for '94, and is ranked #3 in Top Video Game sales in '94
(WALL STREET JOURNAL, 5/30 issue).
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Related Topics:

ATT, Cablevision, NBA, New York Knicks, Sprint

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