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SBD/30/Sponsorships Advertising Marketing
MARKETING POTENTIAL HIGH AS THE STARS FOR VENUS WILLIAMS
Published May 30, 1995
The marketability of 15-year old tennis star Venus Williams is examined by Julie Cart in the L.A. TIMES. Williams has been pursued by management companies, but Cart reports on "speculation that her father, Richard Williams, is trying to package a deal that includes his youngest daughter, Serena." Williams last week signed a multi-year contract with Reebok, whose interest "stems from the publicity she generates as a teen-ager and a player of enormous promise. And as that rarest of tennis players -- an African American." Cart writes "tennis officials and marketers alike have quit disguising their glee at the prospect of fresh blood." Cart: "What remains is for Williams to rise above her hype and those who would seek to exploit her in the guise of helping her. Including, unfortunately, her parents. ... How wonderful that tennis finally has an African-American in the spotlight. How awful that she's only 15" (L.A. TIMES, 5/28).