USOC Praises Boston 2024's Progress Officials Withhold Judgement On Boston Bid 2.0 New Boston Bid Boston 2024 Can't Find Home For Velodrome Sources: USOC Encouraged By Boston '24 Tweaks USOC Polling Boston Residents On '24 Olympics USOC Tries To Woo Potential Rio Games Sponsors IBM Signs 5-Year Extension With Wimbledon Poor Poll Numbers Should Not Hurt Boston '24 Boston '24 Moves Beach Volleyball Out Of City
THIS CNN PRE-OLYMPIC MOMENT BROUGHT TO YOU BY KODAK
Published May 30, 1995
Kodak announced this morning that they will work with CNN to sponsor updates leading up to the '96 Games. Beginning this July and running through the end of the Games, Kodak will sponsor "CNN Olympic Updates." The program will be carried over domestic and international CNN outlets and be seen in 130 million homes. The series will offer exclusive co-sponsorship with opening corporate billboards, and will feature new commercials being developed for Kodak's new corporate brand image campaign. Kodak joins IBM as a sponsor of CNN Olympic Updates (Kodak).