Lochte To Remain In Charity Swimming Event Preparations For Tokyo Games Begin In Earnest Golf In Rio Draws Widespread Acclaim Lochte Likely To Face Punishment From USOC Rio Controversy Could Follow Bentz, Conger NBC Called Out For Buying Lochte's Story Media Buyers OK With NBC Ratings Shortfall Team USA Dominates Rio Medal Standings Bach Has No Regrets About Rio Tokyo Offers Glimpse Of Its Plans For Games
THIS CNN PRE-OLYMPIC MOMENT BROUGHT TO YOU BY KODAK
Published May 30, 1995
Kodak announced this morning that they will work with CNN to sponsor updates leading up to the '96 Games. Beginning this July and running through the end of the Games, Kodak will sponsor "CNN Olympic Updates." The program will be carried over domestic and international CNN outlets and be seen in 130 million homes. The series will offer exclusive co-sponsorship with opening corporate billboards, and will feature new commercials being developed for Kodak's new corporate brand image campaign. Kodak joins IBM as a sponsor of CNN Olympic Updates (Kodak).