USOC May Help Colleges Fund Olympic Sports Boston Bid Hinges On Proximity Of Venues Boston Mayor Changes Tune On Olympics Bid Boston Bid To Use Computer Model To Make Case Could Oslo's Move Be Impetus For IOC Change? IOC Won't Reopen Bid Process For '22 Games IOC To Make Hosts Sign Non-Discrimination Clause USOC Pressing Forward With '24 Bid Could DC Olympic Stadium Be 'Skins New Home? Ted Leonsis, DC '24 Organizers Make Pitch
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THIS CNN PRE-OLYMPIC MOMENT BROUGHT TO YOU BY KODAK
Published May 30, 1995
Kodak announced this morning that they will work with CNN to sponsor updates leading up to the '96 Games. Beginning this July and running through the end of the Games, Kodak will sponsor "CNN Olympic Updates." The program will be carried over domestic and international CNN outlets and be seen in 130 million homes. The series will offer exclusive co-sponsorship with opening corporate billboards, and will feature new commercials being developed for Kodak's new corporate brand image campaign. Kodak joins IBM as a sponsor of CNN Olympic Updates (Kodak).