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ACOG CONTINUES CRACK-DOWN ON AMBUSH MARKETING
Published May 30, 1995
ACOG CEO and President Billy Payne sent letters Friday to 900 advertising, public relations and marketing execs around the country, warning that "those who engage in 'ambush' marketing endanger Olympic funding and risk legal action," In Atlanta, Henry Unger writes that "essentially ... a warning letter from Olympic officials will have a limited effect." To fight such tactics, officials at Advantage Int'l, consultants to several Olympic sponsors, say that "for every dollar a company spends to become a sponsor, another three dollars should be spent to communicate that fact" (ATLANTA CONSTITUTION, 5/27).