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ACOG CONTINUES CRACK-DOWN ON AMBUSH MARKETING

     ACOG CEO and President Billy Payne sent letters Friday to
900 advertising, public relations and marketing execs around the
country, warning that "those who engage in 'ambush' marketing
endanger Olympic funding and risk legal action,"  In Atlanta,
Henry Unger writes that "essentially ... a warning letter from
Olympic officials will have a limited effect."  To fight such
tactics, officials at Advantage Int'l, consultants to several
Olympic sponsors, say that "for every dollar a company spends to
become a sponsor, another three dollars should be spent to
communicate that fact" (ATLANTA CONSTITUTION, 5/27).
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