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ACOG CEO and President Billy Payne sent letters Friday to 900 advertising, public relations and marketing execs around the country, warning that "those who engage in 'ambush' marketing endanger Olympic funding and risk legal action," In Atlanta, Henry Unger writes that "essentially ... a warning letter from Olympic officials will have a limited effect." To fight such tactics, officials at Advantage Int'l, consultants to several Olympic sponsors, say that "for every dollar a company spends to become a sponsor, another three dollars should be spent to communicate that fact" (ATLANTA CONSTITUTION, 5/27).
Australian Olympic Committee President John Coates said it is unlikely the IOC would take the 2000 Games away from Sydney despite "uncertainty over financing." On Sunday, IOC President Juan Antonio Samaranch told the Sydney Sun-Herald he was concerned the New South Wales state government "was not fully behind the Games." Coates in an interview with ABC radio: "They can (take the games away), but it is not likely. There are contractual obligations which have to be met" (AP/SAN FRANCISCO EXAMINER, 5/29). In Boston, John Powers reports that construction is behind schedule and that taxpayers may have to pay $600M (Aus) to "bail out an event that is supposed to break even" (BOSTON GLOBE, 5/28). WHO'S AHEAD FOR 2002? In Toronto, George Gross reports that the loss of the Nordiques "hasn't reduced the enthusiasm" of Quebec City officials. In fact, they are so confident that they will win the 2002 Winter bid that they have arranged international coverage of the IOC's June 16 decision (TORONTO SUN, 5/30). But John Powers reports that the "Olympic world" takeit for granted that Salt Lake is a "lock" for 2002. But he notes, "The Lords of the Rings tend to be quirky around voting time" (BOSTON GLOBE, 5/28). BEIJING LEADING IN CAPETOWN RACES: Cape Town, South Africa, hopes to capitalize on its hosting of the 1995 Rugby World Cup to put its campaign for the 2004 Summer Games "back on track," according to the FINANCIAL TIMES. The departure of Raymond Ackerman as the head of Cape Town's bid committee has caused the city's "dream to begin to unravel" (Keith Wheatley, FINANCIAL TIMES, 5/28).
Kodak announced this morning that they will work with CNN to sponsor updates leading up to the '96 Games. Beginning this July and running through the end of the Games, Kodak will sponsor "CNN Olympic Updates." The program will be carried over domestic and international CNN outlets and be seen in 130 million homes. The series will offer exclusive co-sponsorship with opening corporate billboards, and will feature new commercials being developed for Kodak's new corporate brand image campaign. Kodak joins IBM as a sponsor of CNN Olympic Updates (Kodak).