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  • ACOG CONTINUES CRACK-DOWN ON AMBUSH MARKETING

         ACOG CEO and President Billy Payne sent letters Friday to
    900 advertising, public relations and marketing execs around the
    country, warning that "those who engage in 'ambush' marketing
    endanger Olympic funding and risk legal action,"  In Atlanta,
    Henry Unger writes that "essentially ... a warning letter from
    Olympic officials will have a limited effect."  To fight such
    tactics, officials at Advantage Int'l, consultants to several
    Olympic sponsors, say that "for every dollar a company spends to
    become a sponsor, another three dollars should be spent to
    communicate that fact" (ATLANTA CONSTITUTION, 5/27).
    

    Print | Tags: Olympics
  • SYDNEY OLYMPIC GAMES APPEAR SAFE DESPITE UNCERTAIN FINANCING

         Australian Olympic Committee President John Coates said it
    is unlikely the IOC would take the 2000 Games away from Sydney
    despite "uncertainty over financing."  On Sunday, IOC President
    Juan Antonio Samaranch told the Sydney Sun-Herald he was
    concerned the New South Wales state government "was not fully
    behind the Games."  Coates in an interview with ABC radio:  "They
    can (take the games away), but it is not likely.  There are
    contractual obligations which have to be met" (AP/SAN FRANCISCO
    EXAMINER, 5/29).  In Boston, John Powers reports that
    construction is behind schedule and that taxpayers may have to
    pay $600M (Aus) to "bail out an event that is supposed to break
    even" (BOSTON GLOBE, 5/28).
         WHO'S AHEAD FOR 2002?  In Toronto, George Gross reports that
    the loss of the Nordiques "hasn't reduced the enthusiasm" of
    Quebec City officials.  In fact, they are so confident that they
    will win the 2002 Winter bid that they have arranged
    international coverage of the IOC's June 16 decision (TORONTO
    SUN, 5/30).  But John Powers reports that the "Olympic world"
    takeit for granted that Salt Lake is a "lock" for 2002.  But he
    notes, "The Lords of the Rings tend to be quirky around voting
    time" (BOSTON GLOBE, 5/28).
         BEIJING LEADING IN CAPETOWN RACES:  Cape Town, South Africa,
    hopes to capitalize on its hosting of the 1995 Rugby World Cup to
    put its campaign for the 2004 Summer Games "back on track,"
    according to the FINANCIAL TIMES.  The departure of Raymond
    Ackerman as the head of Cape Town's bid committee has caused the
    city's "dream to begin to unravel" (Keith Wheatley, FINANCIAL
    TIMES, 5/28).
    

    Print | Tags: ABC, IOC, Olympics, Walt Disney
  • THIS CNN PRE-OLYMPIC MOMENT BROUGHT TO YOU BY KODAK

         Kodak announced this morning that they will work with CNN to
    sponsor updates leading up to the '96 Games. Beginning this July
    and running through the end of the Games, Kodak will sponsor "CNN
    Olympic Updates."  The program will be carried over domestic and
    international CNN outlets and be seen in 130 million homes.  The
    series will offer exclusive co-sponsorship with opening corporate
    billboards, and will feature new commercials being developed for
    Kodak's new corporate brand image campaign.  Kodak joins IBM as a
    sponsor of CNN Olympic Updates (Kodak).
    

    Print | Tags: Eastman Kodak, IBM, Olympics, Time Warner
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