SBD/3/Sports Media

MEDIA NOTES

     Viacom announced a profit for the 1st quarter in large part
due to the acquisitions of Paramount Communications and
Blockbuster Entertainment.  Viacom reported revenue of $2.7B and
net earnings of $71M for the first three months of '95 (Mult.,
5/3).....N.Y. POST's Phil Mushnick on the Nike logo on the
Foxbots: "If Nike, proud sponsor of the NHL, held a genuine
regard for the game, it would insist that its logo not be used to
create an obstructed view of the game" (N.Y. POST,
5/3)....Through 13 games, Turner Sports' NBA playoff ratings are
up 18% from last year with an average of 2.6.  The biggest draw
was Knicks/Cleveland on Monday night  which ot a 4.5....ESPN's
NASCAR race Sunday gained a 5.2 rating (Michael Heistand, USA
TODAY, 5/3).
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