SBD/3/Sponsorships Advertising Marketing
RYKA'S POE SAYS COMPANY GETTING "A LOT OF CALLS"
Published May 3, 1995
Ryka Inc. CEO Sheri Poe is "scrambling to find investors who can save it from possible bankruptcy" after L.A. Gear withdrew from a $164.M acquisition deal last week. Poe: "We are getting a lot of calls. There are quite a few opportunities." Poe is also under fire for "her management style" and charges from several Ryka employees that her "desire for personal gain were at odds with her image as a crusader for women's causes." Poe, who has used her history as a rape victim to attract attention to the company, formed Ryka in '87 with the philosophy of women gaining empowerment through fitness (Chris Reidy, BOSTON GLOBE, 5/3).