Drake Continues Working On Raptors' Rebrand MLSE Committed To Facility Upgrades Leafs Form Analytics Partnership With SAS MLSE Eyes NHL COO Collins As Leiweke Successor Leafs Shift Philosophy On Game Experience Ford Canada Signs Five-Year Deal With MLSE Leiweke Discusses MLSE Exit Raptors Detail Plans For Practice Facility Sources: Leiweke, MLSE Relationship Soured Leiweke Made Big Impact On TFC, Raptors
SBD/3/Sponsorships Advertising Marketing
Published May 3, 1995
The Raptors announced their first charitable grant of $750,000 over the next five years to help children with bleeding disorders. The money will be provided by corporate sponsor, Bayer Inc., and will go to the Canadian Hemophilia Society of Montreal (Toronto GLOBE & MAIL, 5/3)....The Metro Atlantic Athletic Conference signed a multi-year marketing and representation agreement with Host Communications (SportsTicker)....Scoreboard Memories and the NSGA will partner during the NSGA World Sports Expo. Scoreboard Memories, which produces personalized messages on scoreboards at stadiums and arenas, will give proceeds from the Expo to the anti-drug, anti- gang program, Hooked On Sports (NSGA)....Corporate Sports America is sponsoring its first corporate tennis team championships September 16 at La Costa Resort in CA. CSA plans to hold the tournament annually featuring competition between players representing area businesses (SAN DIEGO DAILY TRANSCRIPT, 5/2)....Coors will begin selling Coors Red Light, an amber- colored, lower-calorie beer on Monday. Foote, Cone & Belding will design a TV and outdoor ad campaign (WALL STREET JOURNAL, 5/3).... Sandy Koufax- autographed yarmulkes are being sold for $75 by B & J Collectibles in Lakewood, NJ (N.Y. POST, 5/3).