SBD/3/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     The Raptors announced their first charitable grant of
$750,000 over the next five years to help children with bleeding
disorders.  The money will be provided by corporate sponsor,
Bayer Inc., and will go to the Canadian Hemophilia Society of
Montreal (Toronto GLOBE & MAIL, 5/3)....The Metro Atlantic
Athletic Conference signed a multi-year marketing and
representation agreement with Host Communications
(SportsTicker)....Scoreboard Memories and the NSGA will partner
during the NSGA World Sports Expo.  Scoreboard Memories, which
produces personalized messages on scoreboards at stadiums and
arenas, will give proceeds from the Expo to the anti-drug, anti-
gang program, Hooked On Sports (NSGA)....Corporate Sports America
is sponsoring its first corporate tennis team championships
September 16 at La Costa Resort in CA.  CSA plans to hold the
tournament annually featuring competition between players
representing area businesses (SAN DIEGO DAILY TRANSCRIPT,
5/2)....Coors will begin selling Coors Red Light, an amber-
colored, lower-calorie beer on Monday.  Foote, Cone & Belding
will design a TV and outdoor ad campaign (WALL STREET JOURNAL,
5/3).... Sandy Koufax- autographed yarmulkes are being sold for
$75 by B & J Collectibles in Lakewood, NJ (N.Y. POST, 5/3).
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