Raptors Merch Moving Quickly Raptors Unveil New "We The North" Campaign Raptors Fans Unhappy With Recent Coverage Toronto OKs Money For BMO Field Renovation Leafs Board Ads Go Mandarin MLSE Preps For Playoffs With Raptors On Verge Leiweke Says He's OK Without Ford's Support Toronto Endorses BMO Field Expansion Contribution MLSE Proposes C$120M BMO Field Expansion Leafs, Raptors Raise Season-Ticket Prices
Upcoming Conferences and Events
SBD/3/Sponsorships Advertising Marketing
Published May 3, 1995
The Raptors announced their first charitable grant of $750,000 over the next five years to help children with bleeding disorders. The money will be provided by corporate sponsor, Bayer Inc., and will go to the Canadian Hemophilia Society of Montreal (Toronto GLOBE & MAIL, 5/3)....The Metro Atlantic Athletic Conference signed a multi-year marketing and representation agreement with Host Communications (SportsTicker)....Scoreboard Memories and the NSGA will partner during the NSGA World Sports Expo. Scoreboard Memories, which produces personalized messages on scoreboards at stadiums and arenas, will give proceeds from the Expo to the anti-drug, anti- gang program, Hooked On Sports (NSGA)....Corporate Sports America is sponsoring its first corporate tennis team championships September 16 at La Costa Resort in CA. CSA plans to hold the tournament annually featuring competition between players representing area businesses (SAN DIEGO DAILY TRANSCRIPT, 5/2)....Coors will begin selling Coors Red Light, an amber- colored, lower-calorie beer on Monday. Foote, Cone & Belding will design a TV and outdoor ad campaign (WALL STREET JOURNAL, 5/3).... Sandy Koufax- autographed yarmulkes are being sold for $75 by B & J Collectibles in Lakewood, NJ (N.Y. POST, 5/3).