Raptors Sign President Masai Ujiri To Extension Raptors Unveil Two New Jersey Options MLSE Chief Friisdahl Opts To Remain Out Of Spotlight MLSE Exec Supports NHL Jersey Ads Raptors Setting TV Records In Canada MLSE Sets Target Price For Raptors Jersey Ads BMO Field Naming Rights Extended By 10 Years Weekend Plans With Raptors' Masai Ujiri Raptors Unveil New Practice Facility NBA Game In London Could Boost Overseas Interest
SBD/3/Sponsorships Advertising Marketing
Published May 3, 1995
The Raptors announced their first charitable grant of $750,000 over the next five years to help children with bleeding disorders. The money will be provided by corporate sponsor, Bayer Inc., and will go to the Canadian Hemophilia Society of Montreal (Toronto GLOBE & MAIL, 5/3)....The Metro Atlantic Athletic Conference signed a multi-year marketing and representation agreement with Host Communications (SportsTicker)....Scoreboard Memories and the NSGA will partner during the NSGA World Sports Expo. Scoreboard Memories, which produces personalized messages on scoreboards at stadiums and arenas, will give proceeds from the Expo to the anti-drug, anti- gang program, Hooked On Sports (NSGA)....Corporate Sports America is sponsoring its first corporate tennis team championships September 16 at La Costa Resort in CA. CSA plans to hold the tournament annually featuring competition between players representing area businesses (SAN DIEGO DAILY TRANSCRIPT, 5/2)....Coors will begin selling Coors Red Light, an amber- colored, lower-calorie beer on Monday. Foote, Cone & Belding will design a TV and outdoor ad campaign (WALL STREET JOURNAL, 5/3).... Sandy Koufax- autographed yarmulkes are being sold for $75 by B & J Collectibles in Lakewood, NJ (N.Y. POST, 5/3).