Charter Nearing Deal With SEC Net Ombudsman Addresses Smith Comments "College GameDay" To Start In Ft. Worth Stephen A. Smith Suspended One Week Should ESPN Further Discipline Smith? Smith Apologizes For Domestic Violence Comments TWC, SEC Net Reach Carriage Deal Former Coaches Joining CFB Telecasts ESPN Airing Special On Seahawks Training Camp CFL Could Expand ESPN Deal In U.S.
Upcoming Conferences and Events
SBD/3/Sponsorships Advertising Marketing
IRON MAN RIPKEN GAINING NATIONAL EXPOSURE WITH FRANKLIN ADS
Published May 3, 1995
Ads for Franklin Sports featuring Cal Ripken and Barry Bonds, which began running recently on ESPN, are giving Ripken "some rare national commercial exposure as he begins his drive" to break Lou Gehrig's consecutive-games record. Ripken, who has "often appeared in local commercials," has been "seldom seen in national" ads. But his representatives said endorsement opportunities for the All-Star shortstop "have risen as he nears the record." Today, pro basketball players are the "athletes of choice" in national ads, and talent agencies blame the recent baseball strike and the game's "languid pace" that "alienates many younger viewers." Franklin and its ad agency, Arnold Fortuna Lawner & Cabot Inc. of Boston said the Ripken/Bonds ad will run through May (Skip Wollenberg, AP/SAN FRANCISCO CHRONICLE, 5/3).