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SBD/3/Sponsorships Advertising Marketing
BALLY'S LOOKS FOR PERFECT FIT IN WOMEN'S VOLLEYBALL DEAL
Published May 3, 1995
Bally's Health & Tennis Corp. will sponsor the Women's Professional Volleyball Association's Women's Pro Beach Volleyball Tour. Bally's will be title sponsor for three of the 14 events on the tour, including the "Bally Total Fitness National Championship" in August. The agreement includes TV exposure, court-side signage, and media buys on CBS Sports and Prime Network. Throughout the tour, both networks will also feature "Bally Total Fitness Profile" which will highlight WPVA player's fitness routines with Bally's health clubs as the primary venue for the segments. Bally's will also receive an "Event Expo" marketing booth where spectators can be fitness tested and receive trial membership to Bally's (Bally's).