SBD/3/Sponsorships Advertising Marketing

BALLY'S LOOKS FOR PERFECT FIT IN WOMEN'S VOLLEYBALL DEAL

     Bally's Health & Tennis Corp. will sponsor the Women's
Professional Volleyball Association's Women's Pro Beach
Volleyball Tour.  Bally's will be title sponsor for three of the
14 events on the tour, including the "Bally Total Fitness
National Championship" in August.  The agreement includes TV
exposure, court-side signage, and media buys on CBS Sports and
Prime Network.  Throughout the tour, both networks will also
feature "Bally Total Fitness Profile" which will highlight WPVA
player's fitness routines with Bally's health clubs as the
primary venue for the segments.  Bally's will also receive an
"Event Expo" marketing booth where spectators can be fitness
tested and receive trial membership to Bally's (Bally's).
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