SBD/3/Sponsorships Advertising Marketing

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         Bally's Health & Tennis Corp. will sponsor the Women's
    Professional Volleyball Association's Women's Pro Beach
    Volleyball Tour.  Bally's will be title sponsor for three of the
    14 events on the tour, including the "Bally Total Fitness
    National Championship" in August.  The agreement includes TV
    exposure, court-side signage, and media buys on CBS Sports and
    Prime Network.  Throughout the tour, both networks will also
    feature "Bally Total Fitness Profile" which will highlight WPVA
    player's fitness routines with Bally's health clubs as the
    primary venue for the segments.  Bally's will also receive an
    "Event Expo" marketing booth where spectators can be fitness
    tested and receive trial membership to Bally's (Bally's).

    Print | Tags: CBS, Viacom

         Ads for Franklin Sports featuring Cal Ripken and Barry
    Bonds, which began running recently on ESPN, are giving Ripken
    "some rare national commercial exposure as he begins his drive"
    to break Lou Gehrig's consecutive-games record.  Ripken, who has
    "often appeared in local commercials," has been "seldom seen in
    national" ads.  But his representatives said endorsement
    opportunities for the All-Star shortstop "have risen as he nears
    the record."  Today, pro basketball players are the "athletes of
    choice" in national ads, and talent agencies blame the recent
    baseball strike and the game's "languid pace" that "alienates
    many younger viewers."  Franklin and its ad agency, Arnold
    Fortuna Lawner & Cabot Inc. of Boston said the Ripken/Bonds ad
    will run through May (Skip Wollenberg, AP/SAN FRANCISCO
    CHRONICLE, 5/3).

    Print | Tags: ESPN, Walt Disney

         The Raptors announced their first charitable grant of
    $750,000 over the next five years to help children with bleeding
    disorders.  The money will be provided by corporate sponsor,
    Bayer Inc., and will go to the Canadian Hemophilia Society of
    Montreal (Toronto GLOBE & MAIL, 5/3)....The Metro Atlantic
    Athletic Conference signed a multi-year marketing and
    representation agreement with Host Communications
    (SportsTicker)....Scoreboard Memories and the NSGA will partner
    during the NSGA World Sports Expo.  Scoreboard Memories, which
    produces personalized messages on scoreboards at stadiums and
    arenas, will give proceeds from the Expo to the anti-drug, anti-
    gang program, Hooked On Sports (NSGA)....Corporate Sports America
    is sponsoring its first corporate tennis team championships
    September 16 at La Costa Resort in CA.  CSA plans to hold the
    tournament annually featuring competition between players
    representing area businesses (SAN DIEGO DAILY TRANSCRIPT,
    5/2)....Coors will begin selling Coors Red Light, an amber-
    colored, lower-calorie beer on Monday.  Foote, Cone & Belding
    will design a TV and outdoor ad campaign (WALL STREET JOURNAL,
    5/3).... Sandy Koufax- autographed yarmulkes are being sold for
    $75 by B & J Collectibles in Lakewood, NJ (N.Y. POST, 5/3).

    Print | Tags: Maple Leaf Sports and Entertainment, Toronto Raptors

         Despite "a continuing struggle" in their restaurant
    businesses, PepsiCo reported "strong" first quarter earnings that
    exceeded Wall Street estimates and led to the company's highest
    stock price in more than a year, according to this morning's N.Y.
    TIMES.  The report, which had overall net earnings up 28% and
    operating profits up 14.3%, led to a $1 increase for Pepsi stock
    on the NYSE yesterday.  Pepsi continues to do well in snack food
    and beverages, "but the restaurants are not a boon to them,"
    according to Jesse Meyers, publisher of The Beverage Digest.
    Mountain Dew and Pepsi "led the company's domestic soft-drink
    segment" and  Lipton teas and other non-carbonated's grew 25%.
    Also strong were Frito Lay snack products, up 17%.  But despite
    two "splashy product introductions" of the stuffed crust at Pizza
    Hut, and Border Lights at Taco Bell, analyst Ron Paul said
    PepsiCo "still can't seem to get all of its three restaurant
    businesses going together at the same time,"  (Glenn Collins,
    N.Y. TIMES, 5/3).  Salomon Brothers' Andrew Conway: "They're
    moving out of the woods, but the restaurant issues aren't behind
    them" (WALL STREET JOURNAL, 5/3).

    Print | Tags: PepsiCo, Washington Nationals

         Ryka Inc. CEO Sheri Poe is "scrambling to find investors who
    can save it from possible bankruptcy" after L.A. Gear withdrew
    from a $164.M acquisition deal last week.  Poe:  "We are getting
    a lot of calls.  There are quite a few opportunities."  Poe is
    also under fire for "her management style" and charges from
    several Ryka employees that her "desire for personal gain were at
    odds with her image as a crusader for women's causes."  Poe, who
    has used her history as a rape victim to attract attention to the
    company, formed Ryka in '87 with the philosophy of women gaining
    empowerment through fitness (Chris Reidy, BOSTON GLOBE, 5/3).

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