SBD/26/The Back Of The Book

INDY 500 SPECIAL -- HOW DOES INDYCAR MATCH UP AGAINST NASCAR

     The ESPN Chilton Sports Poll surveyed 2,776 U.S. residents
("U.S.") from April 4-May 15, with a subsample of 1,174 auto
racing fans ("FANS").  Respondents were asked to rate their
interest in NASCAR and IndyCar.

                             
NASCAR
INDYCAR
INTEREST IN ...
U.S.
FANS
U.S.
FANS
Very interested
14%
33%
9%
21%
Somewhat interested
13
31
16
39
A little bit
9
20
9
21
Not at all
7
16
8
19
FAVORITE TYPE OF RACING?
FAVORITE AUTO RACER?
U.S.
FANS
U.S.
FANS
NASCAR
12%
36%
Dale Earnhardt
7%
20%
IndyCar
8
25
M. Andretti (ret)
3
8
WHO IS THE BIGGEST SPONSOR OF AUTO RACING?
U.S.
FANS
U.S.
FANS
Goodyear
5%
15%
Anheuser-Busch
4%
12%
Pennzoil
4
13
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