SBD/26/The Back Of The Book

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  • INDY 500 SPECIAL -- HOW DOES INDYCAR MATCH UP AGAINST NASCAR

         The ESPN Chilton Sports Poll surveyed 2,776 U.S. residents
    ("U.S.") from April 4-May 15, with a subsample of 1,174 auto
    racing fans ("FANS").  Respondents were asked to rate their
    interest in NASCAR and IndyCar.
    
                                 
    NASCAR
    INDYCAR
    INTEREST IN ...
    U.S.
    FANS
    U.S.
    FANS
    Very interested
    14%
    33%
    9%
    21%
    Somewhat interested
    13
    31
    16
    39
    A little bit
    9
    20
    9
    21
    Not at all
    7
    16
    8
    19
    FAVORITE TYPE OF RACING?
    FAVORITE AUTO RACER?
    U.S.
    FANS
    U.S.
    FANS
    NASCAR
    12%
    36%
    Dale Earnhardt
    7%
    20%
    IndyCar
    8
    25
    M. Andretti (ret)
    3
    8
    WHO IS THE BIGGEST SPONSOR OF AUTO RACING?
    U.S.
    FANS
    U.S.
    FANS
    Goodyear
    5%
    15%
    Anheuser-Busch
    4%
    12%
    Pennzoil
    4
    13

    Print | Tags: Anheuser Busch, ESPN, NASCAR, Pennzoil, The Back of the Book, Walt Disney
  • THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER

                                                  52-WEEK
    COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
    Bos. Celtics   BOS  21 1/8   -1/4  21 3/8  24 1/8  19 3/4     500
    Cobra Golf     CBRA 26       +3/4  25 3/4  41 1/2  14      165300
    Converse       CVE   6 3/4     0    6 7/8  12 5/8   6 3/4   13400
    Callaway Golf  ELY  14 1/8   +1/4  14      21 3/4  11 1/4  856800
    Fila           FLH  24 7/8     0   24 7/8  26      14        5600
    Sport Supply   GYM  12 7/8   -1/4  13 1/8  17 1/4   9 1/4    2800
    L.A. Gear      LA    3 1/4     0    3 3/8   8 1/4   8 3/8   23500
    Nike           NKE  79 1/8   +7/8  78 1/8  80      56 1/4  365400
    Reebok         RBK  32 3/4   -3/8  33 1/8  40 1/4  28 3/4  631700
    Russell Athl.  RML  28 5/8   -1/8  28 7/8  32 5/8  27 3/4   24400
    Sportmart      SPMT  8 1/2     0    8 1/2   7 1/4   2        9700
    Starter        STA   8 5/8   -1/4   8 3/4  13 3/8   6 1/4   30300
    Topps          TOPP  5 7/8     0    5 7/8   8       4 1/8  159100
    Sports Auth.   TSA  18 3/4   -1/2  19 1/4  19 1/4  18 3/4   18000
    

    Print | Tags: Boston Celtics, Callaway Golf, Converse, Fila USA, Acushnet, Nike, Reebok, The Back of the Book
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