SBD/26/Sports Media

LOCAL BASEBALL RATINGS: 19 OF 28 MLB OUTLETS ARE DOWN

     THE SPORTS BUSINESS DAILY surveyed broadcast and cable
outlets that carry baseball in 22 MLB markets, and found that 19
of those outlets are showing lower ratings for their baseball
telecasts.  In most cases, the '94 numbers are through the same
number of games as last year, except where indicated with a date
or the symbol (^).  '94 NOTES:  White Sox/WGN is based on 12
games.  Cubs/WGN is based on 33 games.  Padres is for the entire
month of May.  Giants is for 10 games.  Mariners and Twins are
their season average.  Figures for the Blue Jays, Expos, Indians,
Tigers, Brewers and the Mets were not available (THE DAILY).

                  
TEAM
STATION
NO.
GAMES
AVG
'95
RATING
'94
TEAM
STATION
NO.
GAMES
AVG
'95
RATING
'94
ATL
TBS (Natl)
9
1.7
2.1
LOS
KTLA
May 15
5.0
4.8
BAL
HTS
May 15
3.7
5.1
MIN
WCCO
4
9.8
10.5^
 
WJZ (Bal)
"
11.5
14.0
 
KLTG
2
3.9
6.1^
BOS
WSBK
"
6.3
6.9
NYY
MSG
15
1.9
1.6
 
NESN
"
2.3
2.6
 
WPIX
2
3.2
6.0
CAL
KTLA
"
2.6
3.9
OAK
KRON
2
6.3
6.1
CHCB
WGN
15
5.6
5.7
 
SPTSCH
3
1.4
.3
CHSX
WGN
4
3.8
4.4^
PHI
WPHL
12
7.0
10.9
 
SPTSCH
3
1.1
1.8
PIT
WPXI
1
7.4
13.0
CIN
WLWT
9
9.6
10.1
SD
KFMB
7
5.0
5.3^
COL
KWGN
9
10.2
12.0
SF
KTVU
4
7.5
5.9^
FLA
WQAM
6
5.0
4.7
SEA
KIRO
8
9.7
8.1^
HOU
KTXH
9
4.4
4.9
STL
KPLR
9
7.8
10.0
KC
KSMO
5
8.0
8.0
TEX
KTVT
13
5.0
9.0
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