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CANADIAN NETS TO BID ON NAGANO NEXT WEEK
Published May 26, 1995
The IOC will entertain bids for the Canadian broadcast rights to the '98 Nagano Games next week. CTV paid C$12M for the '94 Lillehammer Games, but was beaten out for Atlanta by CBC's C$30M bid. In Toronto, Ron Longley notes, "In Nagano bidding, CTV may not have to go as high. With massive layoffs pending at [CBC], it's hard to imagine CBC being able to justify breaking the bank for a property three years down the road. But don't count on it." CTV VP of Sports Doug Beeforth: "There is only so much money out there in advertising dollars. If CBC does what it did in Atlanta, we don't have a chance" (TORONTO SUN, 5/26).