Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Flyers GM BOBBY CLARKE was named the NHL's Executive of the Year by the SPORTING NEWS. His trade for JOHN LECLAIR, ERIC DESJARDINS and GILBERT DIONNE for MARK REECHI was seen as key to the team's success this year (SPORTING NEWS, 5/29 issue)....The U.S. Figure Skating Association has announced the election of its new officers: MORRY STILLWELL as President, GLORIA EARNHARDT as Pacific VP, JOHN LEFEVRE as Eastern VP, and PATRICIA HAGEDORN as Secretary (USFSA).... The SWC Council is expected to approve KYLE KALLANDER, the SWC's Assistant Commissioner for External Affairs, as the league's next and last commissioner today. Former SWC commissioner STEVE HATCHELL will become commissioner of the Big 12 on July 12, the day that the SWC begins its final year (Wendell Barnhouse, FORT WORTH STAR-TELEGRAM, 5/26).
During TNT's coverage of the Magic-Pacers game, Craig Sager displayed one of SHAQUILLE O'NEAL's Reeboks with "TWISM" engraved in the side. "The World Is Mine" is Shaq's response to what he perceives as a "lack of respect" shown him in the MVP balloting (TNT, 5/25)....BOB COUSY will host an international basketball tournament for players six foot two inches and under. The event will take place in Worcester, MA in July '96 (Six Two U)....Former Rockies partner MICKEY MONUS was convicted of 109 felony counts in U.S. District Court relating to a $1.1B fraud and embezzlement scheme. Monus is expected to receive a 15-20 year prison term. Monus was accused of diverting more than $8.8M from Phar-More Inc., where he was president, to the World Basketball League (WALL STREET JOURNAL, 5/26).
This week, Sun Microsystems joined the Sharks and the San Jose Arena in an effort to build their Home Pages on the World Wide Web into a pair of "the most popular and technically advanced sports and entertainment web sites on the Internet." Yesterday, THE SPORTS BUSINESS DAILY spoke with Sun Microsystems Dir of Marketing Services Michael Douglas about their foray into sports and what the Internet, specifically the Web, has to offer companies, franchises, or leagues in terms of marketing. Excerpts follow: THE DAILY: What is Sun looking to accomplish through these sports-related endeavors? DOUGLAS: Sports is an entertainment field that has an absolutely huge following. We have found that if you can apply technology to it, if you are able to show the applications and what technology can do in a way that is pertinent and meaningful to people, they are able to stand back and go, "Ah, now I get it." Sports is one of those few endeavors that gives you this type of showcase to take technology from what some people see as in the ozone layer and bring it down to something as practical as what you would see on your television set on a Saturday afternoon. THE DAILY: Do you have any plans to take your arrangement with the Sharks to other franchises or leagues? DOUGLAS: Yes we do. We are dealing with a company out of Minneapolis which has a contract with the National Hockey League to sponsor all Internet services and web sites, so through them we will be getting involved with the National Hockey League. We are also looking at other leagues and franchises in other sports. We sponsored One Australia in the America's Cup this past year, we are doing work right now in providing technology in automotive racing. THE DAILY: What can organizations look to gain from opening a web site on the Internet? DOUGLAS: By way of example, let's talk about the Sharks. The principle reason for us to get involved with the Sharks was - - in talking with Sharks' management -- they had a pretty far- reaching view of their charter. They have a global charter and see themselves doing things beyond the walls of the San Jose Arena. That was pretty intriguing to us. Another reason were their stated goals of wanting to be the most popular team in hockey, worldwide, and to have the most frequently visited and innovative web site worldwide. They are able to foresee using networking outside of their own facility to go beyond the popular media and have intimate contact with all of their fans -- not just words on a computer screen, but sound and video where people can, for instance, order up their own instant replays. They are also interested in arena sales and selling entertainment. THE DAILY: How does this venture affect a team's bottom line? And do you see advertising becoming a large presence on the Internet? DOUGLAS: This is very inexpensive and we have found it is a very simple matter to get your home page and your site sponsored, or as a matter of fact, have a variety of sponsors. One can structure up a variety of buttons on a home page and have each one sponsored by a different company. The great thing is that you can count the number of hits and you can figure demographically who is hitting your home page, so when it comes to being able to show the value to a sponsor, it is quite easy to do. It does not cost as much money as people think to set these things up. People think we are talking hundreds of thousands of dollars. But someone can be up and running, with equipment costs and set-up costs, for like in the tens of thousands.