SBD/26/Sponsorships Advertising Marketing
SO YOU WANT TO GROW UP TO BE LIKE TONYA HARDING? SOME DO
Published May 26, 1995
O.J. Simpson, Mike Tyson, and Tonya Harding are among the most admired athletes according to a poll by Sponsorship Research International of Stamford, CT. They asked people to "name the athletes they most admire." Michael Jordan was No. 1, while Harding, Simpson, and Tyson ranked 18, 19 and 20. SRI's Mike Kellner: "The significance of the poll isn't in the number of mentions but in the fact that all three made the list at all" (Dottie Enrico, USA TODAY, 5/26).