SBD/26/Sponsorships Advertising Marketing

SO YOU WANT TO GROW UP TO BE LIKE TONYA HARDING? SOME DO

     O.J. Simpson, Mike Tyson, and Tonya Harding are among the
most admired athletes according to a poll by Sponsorship Research
International of Stamford, CT.  They asked people to "name the
athletes they most admire."  Michael Jordan was No. 1, while
Harding, Simpson, and Tyson ranked 18, 19 and 20.  SRI's Mike
Kellner: "The significance of the poll isn't in the number of
mentions but in the fact that all three made the list at all"
(Dottie Enrico, USA TODAY, 5/26).
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