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SELLING TICKETS IN THE SPORTS AUTHORITY'S FUTURE?
Published May 26, 1995
Addressing shareholders at the company's first annual meeting yesterday, The Sports Authority (TSA) Chair Jack Smith said they are experimenting with using their stores to sell tickets. TSA stores in the Detroit area have "exclusive rights" to sell Tigers tickets outside of Tiger Stadium. The Sports Authority replaced Ticketmaster as the Tigers' ticket rep, as the team was "looking to lower service charges and to provide an 800 number dedicated to the team." If the experiment works, TSA hopes to expand the program. TSA Promotions Manager Valerie Zucker said both sides seem "happy with the arrangement." Zucker: "It saves them money and it draws traffic for the stores." The Sports Authority will expand with 50 new stores by the end of '96 (David Altaner, Ft. Lauderdale SUN SENTINEL, 5/26).