SBD/26/Sponsorships Advertising Marketing

SELLING TICKETS IN THE SPORTS AUTHORITY'S FUTURE?

     Addressing shareholders at the company's first annual
meeting yesterday, The Sports Authority (TSA) Chair Jack Smith
said they are experimenting with using their stores to sell
tickets.  TSA stores in the Detroit area have "exclusive rights"
to sell Tigers tickets outside of Tiger Stadium. The Sports
Authority replaced Ticketmaster as the Tigers' ticket rep, as the
team was "looking to lower service charges and to provide an 800
number dedicated to the team."  If the experiment works, TSA
hopes to expand the program.  TSA Promotions Manager Valerie
Zucker said both sides seem "happy with the arrangement."
Zucker: "It saves them money and it draws traffic for the
stores."  The Sports Authority will expand with 50 new stores by
the end of '96 (David Altaner, Ft. Lauderdale SUN SENTINEL,
5/26).
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