Lakers Adjusting To Life Under Magic Regime NHL Signs PPG For New Leaguewide Category Buss' Decision To Fire Her Brother Hits Home Coyotes' Smith Criticical Of NHL Protocol PR Experts Talk Handling Of Dolan-Oakley Crisis Kings Cite Culture Change For Trading Cousins NBA ASG Has Best Viewership Since '13 New NHL CMO Discusses Growth Efforts, Data Use NHL Going With Just Two Bye Weeks In '17-18 Sportsnet Has Its First 360 VR Game Telecast
SBD/26/Sponsorships Advertising Marketing
Published May 26, 1995
The Bruins' Adam Oates has inked a deal with Reebok to be both a spokesperson and product consultant. Oates agent attorney Brian Cooke said the deal is "similar" to Cam Neely's with Nike (BOSTON GLOBE, 5/25)...."ET" reported on the NBA's "I Love this Game" campaign done with characters from NBC TV shows and a new spot tied to the movie "Casper" which premiered during last night's Magic-Pacers game ("ET," 5/25)....Kirin Brewery has signed a basic agreement to become a Gold Sponsor of the '98 Nagano Games in the beer category (NAGANO NEWS)....Wieden & Kennedy's Amsterdam office took the Best of Show and a Gold Pencil for its Nike ad, "The Wall," at The One Club's The One Show awards in New York (AD AGE ONLINE, 5/26). ....Firestone's return to the Indy 500 is profiled in the N.Y. TIMES. But the "spin" was not "completely positive." Union pickets outside the speedway complained about Firestone's demands for concessions in stalled contract talks (N.Y. TIMES, 5/26).... The NHL web site will be accessible starting today, with three interactive chat sessions have been scheduled for the week of May 29-June 2. Address: http//www.nhl.com (NHL).