NBC's Lead NHL Team Earning Kudos NBA Kings Beef Up Their Front Office NBA Regular-Season Viewership Down 6% Telemundo Taps Anomaly For FIFA World Cup Penguins Get Creative With Playoff Marketing Pistons' Season Tickets Sales Strong For New Arena ESPN/ABC, TNT See NBA Playoffs Ratings Gains Pierre McGuire Lauded For NHL Coverage Pegulas Face Criticism Over Handling Of Sabres NBA Gets Third Straight Attendance Record
Upcoming Conferences and Events
May 31 - Jun 1
SBD/26/Sponsorships Advertising Marketing
Published May 26, 1995
The Bruins' Adam Oates has inked a deal with Reebok to be both a spokesperson and product consultant. Oates agent attorney Brian Cooke said the deal is "similar" to Cam Neely's with Nike (BOSTON GLOBE, 5/25)...."ET" reported on the NBA's "I Love this Game" campaign done with characters from NBC TV shows and a new spot tied to the movie "Casper" which premiered during last night's Magic-Pacers game ("ET," 5/25)....Kirin Brewery has signed a basic agreement to become a Gold Sponsor of the '98 Nagano Games in the beer category (NAGANO NEWS)....Wieden & Kennedy's Amsterdam office took the Best of Show and a Gold Pencil for its Nike ad, "The Wall," at The One Club's The One Show awards in New York (AD AGE ONLINE, 5/26). ....Firestone's return to the Indy 500 is profiled in the N.Y. TIMES. But the "spin" was not "completely positive." Union pickets outside the speedway complained about Firestone's demands for concessions in stalled contract talks (N.Y. TIMES, 5/26).... The NHL web site will be accessible starting today, with three interactive chat sessions have been scheduled for the week of May 29-June 2. Address: http//www.nhl.com (NHL).