SBD/26/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     The Bruins' Adam Oates has inked a deal with Reebok to be
both a spokesperson and product consultant.  Oates agent attorney
Brian Cooke said the deal is "similar" to Cam Neely's with Nike
(BOSTON GLOBE, 5/25)...."ET" reported on the NBA's "I Love this
Game" campaign done with characters from NBC TV shows and a new
spot tied to the movie "Casper" which premiered during last
night's Magic-Pacers game ("ET," 5/25)....Kirin Brewery has
signed a basic agreement to become a Gold Sponsor of the '98
Nagano Games in the beer category (NAGANO NEWS)....Wieden &
Kennedy's Amsterdam office took the Best of Show and a Gold
Pencil for its Nike ad, "The Wall," at The One Club's The One
Show awards in New York (AD AGE ONLINE, 5/26). ....Firestone's
return to the Indy 500 is profiled in the N.Y. TIMES.  But the
"spin" was not "completely positive."  Union pickets outside the
speedway complained about Firestone's demands for concessions in
stalled contract talks (N.Y. TIMES, 5/26).... The NHL web site
will be accessible starting today, with three interactive chat
sessions have been scheduled for the week of May 29-June 2.
Address:  http//www.nhl.com (NHL).
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