Rogers Wins World Cup Of Hockey TV Rights NBC Sells Out Of Super Bowl Ad Inventory Glendale On Pace To Lose $8.8M On Arena Deal Reebok Rolling Out New Fitness Campaign Wisconsin Gov. Proposes Bucks Arena Funding NBC To Focus On Super Bowl, Not Deflategate FS Indiana Offering Pacers Games On App Canadian Viewership Down For NHL ASG NHL Jets' Downtown Development On Hold? John Harbaugh To Serve As SB Analyst
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SBD/26/Sponsorships Advertising Marketing
Published May 26, 1995
The Bruins' Adam Oates has inked a deal with Reebok to be both a spokesperson and product consultant. Oates agent attorney Brian Cooke said the deal is "similar" to Cam Neely's with Nike (BOSTON GLOBE, 5/25)...."ET" reported on the NBA's "I Love this Game" campaign done with characters from NBC TV shows and a new spot tied to the movie "Casper" which premiered during last night's Magic-Pacers game ("ET," 5/25)....Kirin Brewery has signed a basic agreement to become a Gold Sponsor of the '98 Nagano Games in the beer category (NAGANO NEWS)....Wieden & Kennedy's Amsterdam office took the Best of Show and a Gold Pencil for its Nike ad, "The Wall," at The One Club's The One Show awards in New York (AD AGE ONLINE, 5/26). ....Firestone's return to the Indy 500 is profiled in the N.Y. TIMES. But the "spin" was not "completely positive." Union pickets outside the speedway complained about Firestone's demands for concessions in stalled contract talks (N.Y. TIMES, 5/26).... The NHL web site will be accessible starting today, with three interactive chat sessions have been scheduled for the week of May 29-June 2. Address: http//www.nhl.com (NHL).