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SBD/26/Sponsorships Advertising Marketing
IDEON SIGNS AS SPONSOR OF PGA TOUR EVENT IN NEW ENGLAND
Published May 26, 1995
Ideon Group, Inc., the firm that manages PGA Tour Partners, has become title sponsor of the PGA Tour event in Sutton, MA. The first Ideon Classic at Pleasant Valley will be played July 24-30 at the Pleasant Valley Country Club. The event was formerly know as the New England Classic and has been without a sponsor since '90. Buick Motor Division will remain as presenting sponsor for the tournament, which will be televised nationally on The Golf Channel (PGA Tour).