SBD/26/Sponsorships Advertising Marketing

IDEON SIGNS AS SPONSOR OF PGA TOUR EVENT IN NEW ENGLAND

     Ideon Group, Inc., the firm that manages PGA Tour Partners,
has become title sponsor of the PGA Tour event in Sutton, MA.
The first Ideon Classic at Pleasant Valley will be played July
24-30 at the Pleasant Valley Country Club. The event was formerly
know as the New England Classic and has been without a sponsor
since '90.  Buick Motor Division will remain as presenting
sponsor for the tournament, which will be televised nationally on
The Golf Channel (PGA Tour).
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Related Topics:

General Motors, PGA Tour

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