SBD/26/Sponsorships Advertising Marketing

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  • CAPITALS SAY GOODBYE TO RED, WHITE, & BLUE IN UNIFORM SWITCH

         The Capitals will change their uniform and create a new logo
    for next season, according to Len Hochberg in today's WASHINGTON
    POST.  They will "unveil a new uniform next month, changing the
    red, white and blue colors" they have worn since their '74-75
    inaugural season.  Capitals VP of Communications Ed Quinlan said
    the team "wanted a more contemporary look ... We're moving into a
    new arena, with new and younger fans."  Sources say the team will
    switch colors, but "the new colors are being kept a secret until
    the unveiling, tentatively set for June 22."  The uniform change
    will also enable the franchise for the first time to design a
    logo.  One Caps employee:  "We never had a logo, we always had a
    'word'" (Len Hochberg, WASHINGTON POST, 5/26).
    

    Print | Tags: Washington Capitals
  • IDEON SIGNS AS SPONSOR OF PGA TOUR EVENT IN NEW ENGLAND

         Ideon Group, Inc., the firm that manages PGA Tour Partners,
    has become title sponsor of the PGA Tour event in Sutton, MA.
    The first Ideon Classic at Pleasant Valley will be played July
    24-30 at the Pleasant Valley Country Club. The event was formerly
    know as the New England Classic and has been without a sponsor
    since '90.  Buick Motor Division will remain as presenting
    sponsor for the tournament, which will be televised nationally on
    The Golf Channel (PGA Tour).
    

    Print | Tags: General Motors, PGA Tour
  • MARKETPLACE ROUND-UP

         The Bruins' Adam Oates has inked a deal with Reebok to be
    both a spokesperson and product consultant.  Oates agent attorney
    Brian Cooke said the deal is "similar" to Cam Neely's with Nike
    (BOSTON GLOBE, 5/25)...."ET" reported on the NBA's "I Love this
    Game" campaign done with characters from NBC TV shows and a new
    spot tied to the movie "Casper" which premiered during last
    night's Magic-Pacers game ("ET," 5/25)....Kirin Brewery has
    signed a basic agreement to become a Gold Sponsor of the '98
    Nagano Games in the beer category (NAGANO NEWS)....Wieden &
    Kennedy's Amsterdam office took the Best of Show and a Gold
    Pencil for its Nike ad, "The Wall," at The One Club's The One
    Show awards in New York (AD AGE ONLINE, 5/26). ....Firestone's
    return to the Indy 500 is profiled in the N.Y. TIMES.  But the
    "spin" was not "completely positive."  Union pickets outside the
    speedway complained about Firestone's demands for concessions in
    stalled contract talks (N.Y. TIMES, 5/26).... The NHL web site
    will be accessible starting today, with three interactive chat
    sessions have been scheduled for the week of May 29-June 2.
    Address:  http//www.nhl.com (NHL).
    

    Print | Tags: Boston Bruins, Indiana Pacers, NBA, NBC, NHL, Nike, Orlando Magic, RDV Sports, Reebok
  • SELLING TICKETS IN THE SPORTS AUTHORITY'S FUTURE?

         Addressing shareholders at the company's first annual
    meeting yesterday, The Sports Authority (TSA) Chair Jack Smith
    said they are experimenting with using their stores to sell
    tickets.  TSA stores in the Detroit area have "exclusive rights"
    to sell Tigers tickets outside of Tiger Stadium. The Sports
    Authority replaced Ticketmaster as the Tigers' ticket rep, as the
    team was "looking to lower service charges and to provide an 800
    number dedicated to the team."  If the experiment works, TSA
    hopes to expand the program.  TSA Promotions Manager Valerie
    Zucker said both sides seem "happy with the arrangement."
    Zucker: "It saves them money and it draws traffic for the
    stores."  The Sports Authority will expand with 50 new stores by
    the end of '96 (David Altaner, Ft. Lauderdale SUN SENTINEL,
    5/26).
    

    Print | Tags: Detroit Tigers, The Sports Authority, Ticketmaster
  • SO YOU WANT TO GROW UP TO BE LIKE TONYA HARDING? SOME DO

         O.J. Simpson, Mike Tyson, and Tonya Harding are among the
    most admired athletes according to a poll by Sponsorship Research
    International of Stamford, CT.  They asked people to "name the
    athletes they most admire."  Michael Jordan was No. 1, while
    Harding, Simpson, and Tyson ranked 18, 19 and 20.  SRI's Mike
    Kellner: "The significance of the poll isn't in the number of
    mentions but in the fact that all three made the list at all"
    (Dottie Enrico, USA TODAY, 5/26).
    

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  • SURVEY SHOWS THAT WOMEN BUY MORE ATHLETIC SHOES THAN MAN

         Women are buying more athletic shoes than men, according to
    the NPD Group, Inc., a research firm in Port Washington, NY.  In
    '94, women (age 12+) purchased $5.4B in athletic footwear,
    compared with $5.3B for men.  Women's sneaker sales grew 17%
    between '92 and '94.  With sales of men's sneakers "flat and
    other footwear segments slowing, the women's sneaker market has
    become a battleground for the industry's top competitors" -- Nike
    and Reebok, according to Joseph Pereira of the WALL STREET
    JOURNAL.  Reebok hit the women's sneaker market early, but Nike
    has "come on fast."  It now has 21.7% share, according to NDP,
    with 23.4% for Reebok.  Adidas plans to introduce a women's
    division later this month, and will "also unveil a new line of
    women's training shoes next month."  Women's increased "interest
    in watching and playing sports accounts for the increase in
    sneaker sales," and that could continue with the U.S. Women's
    soccer team at the Worlds in Sweden and the Women's Basketball
    team in Atlanta (WALL STREET JOURNAL, 5/26).
         CONVERSE SIGNS THREE:  Converse has announced yesterday that
    they have signed three top female basketball players from the USA
    Basketball Women's Senior National Team.  Nikki McCray, Carla
    McGhee and Kathryn Steding will wear Converse basketball
    footwear, while appearing in print ads and participating in
    retailer tie-ins (Converse).
    

    Print | Tags: Converse, Nike, Reebok, Washington Nationals
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