SBD/25/Sports Media

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         The Rockets are looking to offer tomorrow night's playoff
    game against the Spurs for a reduced pay-per-view price at UH's
    Hofheinz Pavilion.  Cable customers have to pay $19.95 for the
    game, while those who go to UH would only have to pay $6 (HOUSTON
    CHRONICLE, 5/24)....John McEnroe expects to sign with CBS to do
    the U.S. Open....CBS' Jim Nantz denied that he is being sought by
    TNT for NBA and NFL broadcasts...TNT is averaging a 6.4 for the
    NBA conference finals, 57% better than last year and 5% better
    than '93 (Rudy Martzke, USA TODAY, 5/24)....According to Time
    Warner Senior VP Lou DiBella, Evander Holyfield's fight with Ray
    Mercer on TVKO last Saturday was bought by 250,000 homes, a buy
    rate of 1%.  DiBella:  How many guys can draw 250,000 for a non-
    title, 10-round fight?" (ATLANTA CONSTITUTION,
    5/24)....Baltimore's WNUV (Channel 54) will carry six to seven
    Baltimore CFL games, a deal which WNUV Dir of Sales and Marketing
    Robert Epstein believes will be the "linchpin" for the station's
    growing sports coverage.  The station, which also carries the
    Orioles, will pick up feeds from the CBC or the Sunshine Network
    (Baltimore SUN, 5/24)....Imax Corp., the 3-D movie theater
    company which was purchased by venture capitalists Brad Wechlser
    and Richard Gelfond in March, is undergoing an expansion of 40
    theaters worldwide.  An Imax screen in New York grossed $100,442
    in its first three-day weekend (FORTUNE, 6/12 issue)....The Rams
    have chosen St. Louis' Fox affiliate, KTVI-Channel 2 to carry
    their exhibition games (ST. LOUIS POST-DISPATCH, 5/25).

    Print | Tags: Baltimore Orioles, CBC, CBS, CFL, Houston Rockets, NBA, NFL, San Antonio Spurs, Media, LA Rams, Turner Sports, Viacom

         With attendance and local cable and TV ratings all down, MLB
    owners hope The Baseball Network "not only will draw viewers back
    but also pump millions into the 28 teams," according to USA
    TODAY's Hal Bodley.  The current estimate:  $5-7M a team this
    year.  Paul Schulman, president of Paul Schulman Co., whose
    agency represents clients such as Ralston-Purina and ITT
    Sheraton:  "All we've read about ESPN and local [ratings] doesn't
    mean a thing to The Baseball Network.  TBN begins on July 11 with
    the All-Star Game.  It's going to be the highest rating of the
    summer.  Last year's game was a huge success, and this year will
    be even bigger."  Phillies President Bill Giles, chair of the
    owners' TV commitee, says TBN's spots are selling for twice as
    much as CBS got in the final year of their contract.  TBN has
    sold $135M in ads at $330,000 per :30 -- $20,000 more than last
    year's rate.  Still, since TBN is unlikely to reach its two-year
    $330M sales goal, owners will vote on August on whether to
    continue with TBN.  Giles: "We've scheduled three or four
    meetings over the next three weeks to discuss what direction we
    should go" (USA TODAY, 5/25).

    Print | Tags: CBS, ESPN, MLB, Philadelphia Phillies, Media, Viacom, Walt Disney
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