SBD/25/Sponsorships Advertising Marketing
TRACK STAR POWELL SIGNS DEAL WITH FOOT LOCKER & FILA
Published May 25, 1995
Mike Powell, who holds the world record in the long jump, has re-signed with Foot Locker and inked a new deal with Fila, USA -- both run for three years through '97. Jerry Canning, VP/Marketing Services for Foot Locker, called Powell "a major asset as we move into the '96 Olympic year and thereafter." The Fila deal represents the first for the company with a field event athlete (Foot Locker).