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SBD/25/Sponsorships Advertising Marketing
NEWCOMERS SCORE HOLE IN ONE IN THE GOLF CLUB MARKET
Published May 25, 1995
Callaway Golf, Cobra Golf, and Taylor Made have "clobbered" such established competitors as Wilson, Spalding, and MacGregor in the golf club market, according to FORTUNE. Callaway, Cobra and Taylor Made "own" the market for drivers that cost more than $200. Bill Saporito notes that this "high-end" market is a $3B business at wholesale. Callaway Golf's sales rose 77% last year to $449M with profits at $78M, while Cobra saw sales rise 121% to $124M with a $23M profit. President of New York's World of Golf David Braham: "Callaway is hot, Taylor Made is hot, Cobra is hot, and virtually everything else isn't." This success has drawn a "host of competitors" into the market. Wilson, PowerBilt, and Lynx offered new product lines at Professional Golfers Association trade show in January. In addition, startups such as GolfGear Int'l and Goldwin Golf are taking a high-tech approach to club making that Callaway Golf used in the design and production of its "innovative" Big Bertha driver (Bill Saporito, FORTUNE, 6/12 issue).