LeBron James Starring In New Sprite Campaign Coca-Cola Going Big On Social Media Around Rio Emmanuel Seuge Set To Depart Coca-Cola Coke's Bea Perez Gets Expanded Authority Coke Scales Back Global Olympic Marketing Coca-Cola Takes Hit With Spieth Withdrawal Coca-Cola Releases New Ad Featuring Jordan Spieth White Sox Ink Deal With Coca-Cola Spieth Won't Have Coke Logo On Course Spieth Signs Multiyear Deal With Coca-Cola
SBD/25/Sponsorships Advertising Marketing
HOLY SPONSORSHIP AGREEMENT: ELLIOTT, MCDONALD'S & BATMAN?
Published May 25, 1995
Bill Elliott has painted his Ford Thunderbird black to resemble the Batmobile in order to coincide with an advertising campaign by McDonald's. The fast food chain, Elliott's primary sponsor, kicks off its "Batman Forever" promotion on June 1. The color switch will be effective from Sunday's Coca-Cola 600 in Charlotte through the rest of the '95 season (AP/ATLANTA CONSTITUTION, 5/24).