SBD/25/Sponsorships Advertising Marketing

HOLY SPONSORSHIP AGREEMENT: ELLIOTT, MCDONALD'S & BATMAN?

     Bill Elliott has painted his Ford Thunderbird black to
resemble the Batmobile in order to coincide with an advertising
campaign by McDonald's.  The fast food chain, Elliott's primary
sponsor, kicks off its "Batman Forever" promotion on June 1.  The
color switch will be effective from Sunday's Coca-Cola 600 in
Charlotte through the rest of the '95 season (AP/ATLANTA
CONSTITUTION, 5/24).
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Related Topics:

Coca-Cola, McDonalds

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