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SBD/25/Sponsorships Advertising Marketing
HOLY SPONSORSHIP AGREEMENT: ELLIOTT, MCDONALD'S & BATMAN?
Published May 25, 1995
Bill Elliott has painted his Ford Thunderbird black to resemble the Batmobile in order to coincide with an advertising campaign by McDonald's. The fast food chain, Elliott's primary sponsor, kicks off its "Batman Forever" promotion on June 1. The color switch will be effective from Sunday's Coca-Cola 600 in Charlotte through the rest of the '95 season (AP/ATLANTA CONSTITUTION, 5/24).