Coke Leery Of Pepsi Ads Near Daytona Brands Active Around World Cup Despite Protests NFL Signs Up Amazon, Roku For OTT Service Coke Goes Big With World Cup Campaign LeBron, Manziel Tapped For McDonald's Spot PNC Park Switching From Pepsi To Coca-Cola NFL, McDonald's Partnering On New Promo Cruz Signs Endorsement Deal With McDonald's McDonald's New Ad Featuring Flacco, Kaepernick Tony Stewart Promotes Coke Zero 400
Upcoming Conferences and Events
SBD/25/Sponsorships Advertising Marketing
HOLY SPONSORSHIP AGREEMENT: ELLIOTT, MCDONALD'S & BATMAN?
Published May 25, 1995
Bill Elliott has painted his Ford Thunderbird black to resemble the Batmobile in order to coincide with an advertising campaign by McDonald's. The fast food chain, Elliott's primary sponsor, kicks off its "Batman Forever" promotion on June 1. The color switch will be effective from Sunday's Coca-Cola 600 in Charlotte through the rest of the '95 season (AP/ATLANTA CONSTITUTION, 5/24).