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MOTOROLA INTRODUCED TODAY AS NEWEST OLYMPIC GAMES SPONSOR
Published May 25, 1995
Motorola Inc. will become a Partner-level sponsor of the '96 Games in Atlanta and a sponsor of the U.S. Olympic Team. As part of the deal, Motorola will supply ACOG and the USOC headquarters and training facilities with a two-way radio network, cellular telephones, pagers, computer modems, and other communication equipment. Motorola's agreement provides it with exclusive marketing rights for wireless communications equipment and their communications network will support security, transportation, and event management operations (Motorola). Motorola will join an "elite group of corporate backers who each have paid about $40 million to support the Games" (AP/ATLANTA CONSTITUTION, 5/25).