Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
Motorola Inc. will become a Partner-level sponsor of the '96 Games in Atlanta and a sponsor of the U.S. Olympic Team. As part of the deal, Motorola will supply ACOG and the USOC headquarters and training facilities with a two-way radio network, cellular telephones, pagers, computer modems, and other communication equipment. Motorola's agreement provides it with exclusive marketing rights for wireless communications equipment and their communications network will support security, transportation, and event management operations (Motorola). Motorola will join an "elite group of corporate backers who each have paid about $40 million to support the Games" (AP/ATLANTA CONSTITUTION, 5/25).