SBD/24/Sports Media

INTERACTIVE UPDATE: SHARKS GET NEW PARTNER FOR WEB PAGE

     The Sharks and San Jose Arena have announced that they have
joined with Sun Microsystem Computer Co. of Mountain View, CA, in
a collaborative venture to build the Sharks' and the Arena's Home
Pages on the World Wide Web "into a pair of the most popular and
advanced sports and entertainment web sites on the Internet."  As
exclusive internet technology provider to the Sharks and San Jose
Arena, Sun Microsystems will provide their Netra server and other
software, as well as design expertise and access to the latest
technology to upgrade the Sharks' two-month old Web presence.
Sun will also become title sponsor of both home pages.  Address:
http://www.sj-sharks.com (Sharks).
     FRENCH OPEN ONLINE:  Beginning May 26, USA Network and
Prodigy will offer online tennis fans "a complete menu" of
features from the French Open in Paris.  Included:  daily updates
including quotes from USA analysts John McEnroe and Tracy Austin;
a quiz; interviews with Austin and USA Network Exec Producer
Gordon Beck; bio information on USA staff; a complete USA Network
broadcast schedule; photo gallery; French Open history; player
rankings; and players to watch.  USA Network will carry 33 hours
of the French Open, starting Monday, May 29 at 10am EDT (USA
Network).
     OTHER ONLINE NOTES:  NEWSWEEK and S.F.-based Virtual
Communications are launching "Virtual City" -- "the first mass-
market, service-oriented lifestyle magazine aimed at making
cyberspace accessible to everyone."  The first issue will be
distributed in September.  The magazine will start as a quarterly
(BUSINESS WIRE)....MCI Chair & CEO Bert Roberts spoke with USA
TODAY concerning his company's foray into multimedia.  Roberts
predicted that MCI will "be very different" from the other telcos
by the end of the decade (Kevin Maney, USA TODAY, 5/24).  Today's
WALL STREET JOURNAL examines the telcos' entry into the
entertainment world, noting that "investing in media is about as
sure a bet as gambling in Las Vegas (WALL STREET JOURNAL, 5/24).
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