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FIFA RELEASES FINAL WORLD CUP '94 VIEWERSHIP FIGURES

     On a cumulative basis 32.1 billion people around the world
watched one or more of the games of World Cup '94 -- one billion
more than expected and 5.4 billion more than watched ITALIA '90,
according to figures compiled by SRi, the research arm of FIFA's
marketing partner, ISL.  A total of 16,539 hours of World Cup '94
were broadcast around the world, almost 2,000 more than the
14,693 hours of ITALIA '90.  Regional breakdowns follow (FIFA
NEWS).
                        
NO.
BROADCAST
COUNTRIES
CUMULATIVE TV
VIEWING
AUDIENCE
(000s)
REGION
1990
1994
 
1990
1994
Europe
35
54
 
7,643,445
6,773,389
N. Amer/Caribbean
23
21
 
389,522
373,149
Cent/SouthAmerica
20
20
 
3,281,546
4,289,105
Africa
49
50
 
2,552,388
3,387,024
Middle East
13
12
 
498,016
1,474,677
Asia
20
23
 
12,318,054
15,797,360
Pacific
7
8
 
9,758
20,948
World Totals
167
188
26,692,729
32,115,652
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