"Baby" Lydia Ko Gracing Evian Bottles Henderson Trying To Balance Endorsements, Golf Skechers Inks Deal With Golfer Brooke Henderson UL Looks To Raise Awareness Via LPGA LPGA Looks To Capitalize On Budding Rivalry Female Golfers Committed To Rio Games Henderson Has Big Marketing Potential Youth Movement In LPGA Could Boost Exposure PGA Tour/LPGA Strike Deal With Topgolf PGA Tour, LPGA Launch Working Relationship
SBD/24/Sponsorships Advertising Marketing
MCDONALDS'S & LPGA SIGN CONTRACT EXTENSION FOR CHAMPIONSHIPS
Published May 24, 1995
The LPGA and officials from the McDonald's LPGA Championship have announced the renewal of the tournament's contract with the LPGA. The new contract is a three-year rolling agreement, whereby each year the McDonald's LPGA Championship is staged, another year is automatically added to the term of the contract. LPGA Commissioner Charles Meachem said both parties were "extremely happy" to make the announcement and pointed out that the '95 McDonald's LPGA Championship contributed $2.1M to charity. The event is one of four LPGA's Major Championships and is played annually at the DuPont Country Club in Wilmington, DE (LPGA).