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USA BASEBALL GETS IN THE MARKETING BALLPARK WITH ACOP
Published May 24, 1995
USA Baseball has signed an agreement with ACOP to participate in ACOP's newest program, "The Glory of U.S. Olympic Sport." Through this program, sponsors will be offered access to the marketing rights of the individual National Governing Bodies (NGBs) of the Olympic summer sports. USA Baseball is one of 25 NGBs participating in the program. USA Baseball Deputy Dir Wanda Rutledge: "Through 'The Glory of U.S. Olympic Sport' program, NGBs are better able to leverage greater support from sponsors." Thus far, NationsBank, Coca-Cola, and Kodak, have extended their ACOG sponsorship roles to include this program (USA Baseball).