Boston Mayor Excited About '24 Games Bid Casey Wasserman Takes Over L.A.'s Olympics Bid Boston Mayor Weighing Potential Olympic Bid World Cup Brings Optimism For '16 Rio Games John Fish Touts Boston As Olympic Host City Coke Leery Of Pepsi Ads Near Daytona Construction Costs A Concern For Tokyo Games Rio Still Way Behind For '16 Games Olympic Museum Nears Deal With USOC Brands Active Around World Cup Despite Protests
Upcoming Conferences and Events
USA BASEBALL GETS IN THE MARKETING BALLPARK WITH ACOP
Published May 24, 1995
USA Baseball has signed an agreement with ACOP to participate in ACOP's newest program, "The Glory of U.S. Olympic Sport." Through this program, sponsors will be offered access to the marketing rights of the individual National Governing Bodies (NGBs) of the Olympic summer sports. USA Baseball is one of 25 NGBs participating in the program. USA Baseball Deputy Dir Wanda Rutledge: "Through 'The Glory of U.S. Olympic Sport' program, NGBs are better able to leverage greater support from sponsors." Thus far, NationsBank, Coca-Cola, and Kodak, have extended their ACOG sponsorship roles to include this program (USA Baseball).