SBD/24/Olympics

USA BASEBALL GETS IN THE MARKETING BALLPARK WITH ACOP

     USA Baseball has signed an agreement with ACOP to
participate in ACOP's newest program, "The Glory of U.S. Olympic
Sport."  Through this program, sponsors will be offered access to
the marketing rights of the individual National Governing Bodies
(NGBs) of the Olympic summer sports.  USA Baseball is one of 25
NGBs participating in the program.  USA Baseball Deputy Dir Wanda
Rutledge: "Through 'The Glory of U.S. Olympic Sport' program,
NGBs are better able to leverage greater support from sponsors."
Thus far, NationsBank, Coca-Cola, and Kodak, have extended their
ACOG  sponsorship roles to include this program (USA Baseball).
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