USOC May Help Colleges Fund Olympic Sports Boston Bid Hinges On Proximity Of Venues Boston Mayor Changes Tune On Olympics Bid Boston Bid To Use Computer Model To Make Case Could Oslo's Move Be Impetus For IOC Change? IOC Won't Reopen Bid Process For '22 Games IOC To Make Hosts Sign Non-Discrimination Clause USOC Pressing Forward With '24 Bid UM, Coca-Cola Ticket Promotion Pulled Could DC Olympic Stadium Be 'Skins New Home?
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USA BASEBALL GETS IN THE MARKETING BALLPARK WITH ACOP
Published May 24, 1995
USA Baseball has signed an agreement with ACOP to participate in ACOP's newest program, "The Glory of U.S. Olympic Sport." Through this program, sponsors will be offered access to the marketing rights of the individual National Governing Bodies (NGBs) of the Olympic summer sports. USA Baseball is one of 25 NGBs participating in the program. USA Baseball Deputy Dir Wanda Rutledge: "Through 'The Glory of U.S. Olympic Sport' program, NGBs are better able to leverage greater support from sponsors." Thus far, NationsBank, Coca-Cola, and Kodak, have extended their ACOG sponsorship roles to include this program (USA Baseball).