Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
USA Baseball has signed an agreement with ACOP to participate in ACOP's newest program, "The Glory of U.S. Olympic Sport." Through this program, sponsors will be offered access to the marketing rights of the individual National Governing Bodies (NGBs) of the Olympic summer sports. USA Baseball is one of 25 NGBs participating in the program. USA Baseball Deputy Dir Wanda Rutledge: "Through 'The Glory of U.S. Olympic Sport' program, NGBs are better able to leverage greater support from sponsors." Thus far, NationsBank, Coca-Cola, and Kodak, have extended their ACOG sponsorship roles to include this program (USA Baseball).
USOC officials began interviewing candidates for the vacant Exec Dir's post in Chicago yesterday. The list is believed to contain at least five candidates: Former NCAA Exec Dir Dick Schultz, former Michigan State AD Merrily Dean, former U.S. Skiing CEO Mike Jacki, Nike Sports Management President Terdema Ussery and Colorado Springs Schools Superintedent Ken Burnley. John Krimsky took over as interim USOC Exec Dir, when Harvey Schiller decided to become president of Turner Sports (USA TODAY, 5/24).