SBD/24/Olympics

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  • USA BASEBALL GETS IN THE MARKETING BALLPARK WITH ACOP

         USA Baseball has signed an agreement with ACOP to
    participate in ACOP's newest program, "The Glory of U.S. Olympic
    Sport."  Through this program, sponsors will be offered access to
    the marketing rights of the individual National Governing Bodies
    (NGBs) of the Olympic summer sports.  USA Baseball is one of 25
    NGBs participating in the program.  USA Baseball Deputy Dir Wanda
    Rutledge: "Through 'The Glory of U.S. Olympic Sport' program,
    NGBs are better able to leverage greater support from sponsors."
    Thus far, NationsBank, Coca-Cola, and Kodak, have extended their
    ACOG  sponsorship roles to include this program (USA Baseball).
    

    Print | Tags: Bank of America, Coca-Cola, Eastman Kodak, Olympics
  • USOC SEARCH COMMITTEE BEGINS FINAL INTERVIEWS

         USOC officials began interviewing candidates for the vacant
    Exec Dir's post in Chicago yesterday.  The list is believed to
    contain at least five candidates:  Former NCAA Exec Dir Dick
    Schultz, former Michigan State AD Merrily Dean, former U.S.
    Skiing CEO Mike Jacki, Nike Sports Management President Terdema
    Ussery and Colorado Springs Schools Superintedent Ken Burnley.
    John Krimsky took over as interim USOC Exec Dir, when Harvey
    Schiller decided to become president of Turner Sports (USA TODAY,
    5/24).
    

    Print | Tags: NCAA, Nike, Olympics, Time Warner, USOC
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