MARKETPLACE ROUND-UP

     Two sponsorship opportunities:  the Women's Professional
Fastpitch League in Minneapolis is seeking sponsors at various
level for its 16 game exhibition series; and the Amateur All-Star
Baseball League in Chicago is looking for sponsors for their
third season of youth baseball tournaments (AD AGE, 5/22
issue)....ThrustMaster, a Portland company that makes computer
joysticks, will introduce Pro Play Golf, its new golf swing
analyzer, on July 4. The product will cost approximately $800
(Portland OREGONIAN, 5/19)....Coca-Cola announced that IBM would
provide exclusive consulting services to Coca-Cola's commercial
customers looking to reduce labor costs, develop new food
concepts, adjust brand identities, or introduce new menus.  The
agreement runs for two-years (N.Y. TIMES, 5/22). ....Regarding
the NFL's possible ban on players wearing bandanas, ESPN's Bob
Ley quoted 49ers' Eric Davis as saying: "Don't you suspect if
they could put an NFL logo on it and market it, they would be
interested then?" ("SportsCenter," ESPN, 5/23).....Publix Super
Markets in FL, which reported a 1% decline in the 1stQ, blamed
the baseball strike and the disrupted spring training (TAMPA
TRIBUNE, 5/23).