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SBD/23/Sponsorships Advertising Marketing
Published May 23, 1995
Two sponsorship opportunities: the Women's Professional Fastpitch League in Minneapolis is seeking sponsors at various level for its 16 game exhibition series; and the Amateur All-Star Baseball League in Chicago is looking for sponsors for their third season of youth baseball tournaments (AD AGE, 5/22 issue)....ThrustMaster, a Portland company that makes computer joysticks, will introduce Pro Play Golf, its new golf swing analyzer, on July 4. The product will cost approximately $800 (Portland OREGONIAN, 5/19)....Coca-Cola announced that IBM would provide exclusive consulting services to Coca-Cola's commercial customers looking to reduce labor costs, develop new food concepts, adjust brand identities, or introduce new menus. The agreement runs for two-years (N.Y. TIMES, 5/22). ....Regarding the NFL's possible ban on players wearing bandanas, ESPN's Bob Ley quoted 49ers' Eric Davis as saying: "Don't you suspect if they could put an NFL logo on it and market it, they would be interested then?" ("SportsCenter," ESPN, 5/23).....Publix Super Markets in FL, which reported a 1% decline in the 1stQ, blamed the baseball strike and the disrupted spring training (TAMPA TRIBUNE, 5/23).