NFL Free Agency Active Early On NFL Giants, Jets Settle American Dream Dispute Colts' Season Ticket Renewals Up Musburger, Palmer Head To SEC Net Sun Life Upgrade Plan Greeted By Mixed Reactions Sources: Goodell, Redskins Met About Name Ross Wants To Pay For Stadium Upgrade Lambeau Field Expansion Cost Rises $25M ESPN "Bad Boys" Doc Set For April 17 Lions Ownership Staying In Ford Family
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SBD/23/Sponsorships Advertising Marketing
Published May 23, 1995
Two sponsorship opportunities: the Women's Professional Fastpitch League in Minneapolis is seeking sponsors at various level for its 16 game exhibition series; and the Amateur All-Star Baseball League in Chicago is looking for sponsors for their third season of youth baseball tournaments (AD AGE, 5/22 issue)....ThrustMaster, a Portland company that makes computer joysticks, will introduce Pro Play Golf, its new golf swing analyzer, on July 4. The product will cost approximately $800 (Portland OREGONIAN, 5/19)....Coca-Cola announced that IBM would provide exclusive consulting services to Coca-Cola's commercial customers looking to reduce labor costs, develop new food concepts, adjust brand identities, or introduce new menus. The agreement runs for two-years (N.Y. TIMES, 5/22). ....Regarding the NFL's possible ban on players wearing bandanas, ESPN's Bob Ley quoted 49ers' Eric Davis as saying: "Don't you suspect if they could put an NFL logo on it and market it, they would be interested then?" ("SportsCenter," ESPN, 5/23).....Publix Super Markets in FL, which reported a 1% decline in the 1stQ, blamed the baseball strike and the disrupted spring training (TAMPA TRIBUNE, 5/23).