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SBD/23/Sponsorships Advertising Marketing
GROUP W SPORTS SIGNS AGREEMENT WITH ROTATIONAL SIGNS
Published May 23, 1995
Group W Sports Marketing (GWSM) and Rotational Computerized Sign Automation (RCSA) have entered into a joint agreement specializing in event sponsorship and signage sales. RCSA is the owner of Action View rotational signage. In a related move, the two companies have aligned themselves with Network International, the advertising sales subsidiary of Spectacor Management Group. Under the relationship, Network International and GWSM will combine to offer advertisers signage opportunities, including RCSA's rotational signage in venues worldwide. One of the first events under the agreement will be the ATP's RCA U.S. Hardcourt Tennis Tournament in Indianapolis (Group W).