SBD/23/Leagues Governing Bodies

USA TODAY EXAMINES THE LOST BASEBALL FAN

     As part of a week-long series, USA TODAY ran a poll on where
the four major sports rank as fans' favorites, and charted the
revenue-payroll performance of American League teams compared to
'94.  Look for both the AL and NL revenue and payroll numbers in
THE SPORTS BUSINESS DAILY tomorrow.
     BREAKING DOWN U.S. SPORTS FANS:  According to CNN/USA
TODAY/Gallup surveys, the number of "so-called true baseball fans
is at a two-year low" (USA TODAY, 5/23).

      
DATE
ALL
18-29
30-49
50+
14-May-95
  35%
  36%
  38%
  31%
26-Feb-95
37
38
35
38
7-Sep-94
35
38
35
34
9-Aug-94
35
39
36
31
May-93
39
40
41
35
FOR ALL AGES? In an April CNN/USA
TODAY survey, fans were asked to name their
"favorite sport" (USA TODAY, 5/23).
SPORT
ALL
18-29
30-49
50-64
65+
Football
  32%
  41%
  31%
  33%
  23%
Baseball
16
10
17
15
23
Basketball
15
18
16
12
12
Hockey
3
5
4
3
2
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