SBD/23/Collegiate Sports

THE GRANDDADDY OF THEM ALL RAISES PRICES TO MATCH NAME

     The Rose Bowl will raise ticket prices for the '96 game
58.7%, from $48 to $75, helping increase the game's payout to the
Big Ten and Pac 10 from $6.7M each to $8.1M each.  Pac 10
Commissioner Tom Hansen, a member of the Tournament of Roses
Management Committee, told the L.A. TIMES the move "was spawned
by the beginning of the Bowl Alliance," and is now priced
accordingly to "events of similar stature."  Also cited for the
increase was the "heightened interest" in the game the past two
years.  Hansen: "To keep the Rose Bowl as a premier game, we have
to be competitive with the Alliance bowls.  They are pooling
money to pay competing teams about $8.4 million and we have to
compete with that."  The Fiesta Bowl charges between $55-$150;
Fed/Ex Orange Bowl tickets will be $50 for this year's game.
Nokia Sugar Bowl Exec  Dir Troy Mathieu told the TIMES their
prices run from $50-$100, depending on location (Jim Hodges, L.A.
TIMES, 5/23).
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