SBD/22/Sponsorships Advertising Marketing

NSGA PREDICTS 3% GROWTH IN SPORTING GOODS SALES FOR '95

     Retail sales of sporting goods are expected to grow 3% in
'95 after showing similiar growth in '94, according to the
National Sporting Goods Association (NSGA).  The NSGA reports
that sales of athletic and sports equipment, shoes and clothing
are expected to reach $32.1B in '95, due to a resurgence in the
sales of sports clothing. The full data from the NSGA survey of
80,000 U.S. households is printed in "The Sporting Goods Market."
Among the findings:  NSGA predicts a modest 2-3% growth in
equipment sales in '95, while the athletic footwear purchases
were flat for '93 and '94.  NSGA Dir of Information and Research
Thomas Doyle said in-line skating "will continue as the fastest
growing equipment category."  Doyle:  "We have yet to see the
impact of roller hockey, which is now attracting the pre-junior
high crowd" (NSGA).
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug