SBD/22/Sponsorships Advertising Marketing
NSGA PREDICTS 3% GROWTH IN SPORTING GOODS SALES FOR '95
Published May 22, 1995
Retail sales of sporting goods are expected to grow 3% in '95 after showing similiar growth in '94, according to the National Sporting Goods Association (NSGA). The NSGA reports that sales of athletic and sports equipment, shoes and clothing are expected to reach $32.1B in '95, due to a resurgence in the sales of sports clothing. The full data from the NSGA survey of 80,000 U.S. households is printed in "The Sporting Goods Market." Among the findings: NSGA predicts a modest 2-3% growth in equipment sales in '95, while the athletic footwear purchases were flat for '93 and '94. NSGA Dir of Information and Research Thomas Doyle said in-line skating "will continue as the fastest growing equipment category." Doyle: "We have yet to see the impact of roller hockey, which is now attracting the pre-junior high crowd" (NSGA).