Does Westbrook Take Jab At Durant In New Ad? McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Frost's Connection To Knight Assisted In Nike Deal Nike-Sponsored Golfers Faced With Uncertainty Nike Moves Away From Golf Equipment Business Phil Knight Talks All Things Nike Michigan Unveils New Jordan Brand Football Unis Nike Golf Struggling In Post-Tiger Era? Nike Returns To Michigan With Ann Arbor Party
SBD/22/Sponsorships Advertising Marketing
NIKE WANTS ITALIANS TO JUST DO IT
Published May 22, 1995
Nike has launched a sports magazine to "define the concept behind 'Just Do It' to Italians," according to M.H. Moore in the current ADWEEK. A million copies of the 28-page magazine were distributed in Italy through the newspaper Via La Republica, with the first issue covering a "range of sports and features local and international athletes." Nike and ad agency Weiden & Kennedy have launched a series of eight TV ads in Italy focusing on the "Just Do It" slogan. Guy Haward, a Nike account dir at W&K in Amsterdam: "We've been trying to explain what 'Just Do It' means. ... We hope it will give the consumer an attitude that they can buy into" (ADWEEK, 5/15 issue).