New Nike Spot Highlights LeBron's Game 7 Block Stewart-Haas Signs Apparel Deal With Nike Porzingis Expands On Potential Adidas Deal Michigan, Nike Unveil Jumpman Basketball Uniforms Nike's LeBron, Durant Shoes Sales Sagging Nike Shows Jump In Quarterly Sales Could Nike Golf Apparel Presence Increase? Portland To Host Phil Knight Invitational Tourney Oregon-Nebraska Highlights Nike-Adidas Battle Color Rush Uniform Posts Generate $4.14M
SBD/22/Sponsorships Advertising Marketing
NIKE WANTS ITALIANS TO JUST DO IT
Published May 22, 1995
Nike has launched a sports magazine to "define the concept behind 'Just Do It' to Italians," according to M.H. Moore in the current ADWEEK. A million copies of the 28-page magazine were distributed in Italy through the newspaper Via La Republica, with the first issue covering a "range of sports and features local and international athletes." Nike and ad agency Weiden & Kennedy have launched a series of eight TV ads in Italy focusing on the "Just Do It" slogan. Guy Haward, a Nike account dir at W&K in Amsterdam: "We've been trying to explain what 'Just Do It' means. ... We hope it will give the consumer an attitude that they can buy into" (ADWEEK, 5/15 issue).