SBD/2/Sports Media


     NBC's five weekend NBA playoff telecasts gained an overnight
rating of 7.8, up from 6.7 a year ago.  The late Sunday
Hornets/Bulls game drew an 11.4, up 52% from last year (N.Y.
TIMES, 5/2)....Among the nation's 33 top TV markets, 18 drew
higher ratings for the Celtics' Game 2 win over the Magic than
Boston's NBC affiliate.  One NBC exec to the BOSTON GLOBE's Jack
Craig:  "What's going on up there?"  (BOSTON GLOBE, 5/2)....Penn
State will reportedly change radio networks next year to WGMP-AM,
which also carries the school's basketball telecasts
(PHILADELPHIA INQUIRER, 5/2). ....MCA, under new owner Edgar
Bronfman, is reportedly pursuing HBO CEO Michael Fuchs.  The N.Y.
POST also floats a Bronfman-Michael Ovitz-Barry Diller bid for
CBS (N.Y. POST, 5/2)....A meeting between NBC Sports President
Dick Ebersol and ABC Sports President Dennis Swanson led to the
decision that ABC will carry the MLB All-Star Game on July 11.
The Al-Star Game "won't be linked to postseason coverage."
....ACOG President Billy Payne on NBC's Olympic deal:  "I was
disappointed we only got $456 million (from NBC) for the U.S. TV
rights. I thought they were worth more and I believe the ad sales
are beginning to show that. ... Having said that, NBC's been a
great partner" (Rudy Martzke, USA TODAY, 5/2).
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