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Published May 2, 1995
NBC's five weekend NBA playoff telecasts gained an overnight rating of 7.8, up from 6.7 a year ago. The late Sunday Hornets/Bulls game drew an 11.4, up 52% from last year (N.Y. TIMES, 5/2)....Among the nation's 33 top TV markets, 18 drew higher ratings for the Celtics' Game 2 win over the Magic than Boston's NBC affiliate. One NBC exec to the BOSTON GLOBE's Jack Craig: "What's going on up there?" (BOSTON GLOBE, 5/2)....Penn State will reportedly change radio networks next year to WGMP-AM, which also carries the school's basketball telecasts (PHILADELPHIA INQUIRER, 5/2). ....MCA, under new owner Edgar Bronfman, is reportedly pursuing HBO CEO Michael Fuchs. The N.Y. POST also floats a Bronfman-Michael Ovitz-Barry Diller bid for CBS (N.Y. POST, 5/2)....A meeting between NBC Sports President Dick Ebersol and ABC Sports President Dennis Swanson led to the decision that ABC will carry the MLB All-Star Game on July 11. The Al-Star Game "won't be linked to postseason coverage." ....ACOG President Billy Payne on NBC's Olympic deal: "I was disappointed we only got $456 million (from NBC) for the U.S. TV rights. I thought they were worth more and I believe the ad sales are beginning to show that. ... Having said that, NBC's been a great partner" (Rudy Martzke, USA TODAY, 5/2).