Kings Cite Culture Change For Trading Cousins NBA ASG Has Best Viewership Since '13 NASCAR Going Big On Social Media For Daytona Braves Launch Marketing Effort For New Venue Atlanta United Signs RSN Deal With Fox Sports D-Backs' Brass Hopeful For Franchise Turnaround ESPN Tops ComScores In Unusually Slow Month Pirates Owner Says Club Underperformed In '16 Sportsnet Has Its First 360 VR Game Telecast Social Studies: WNBA Dream's Dan Goldberger
Published May 2, 1995
NBC's five weekend NBA playoff telecasts gained an overnight rating of 7.8, up from 6.7 a year ago. The late Sunday Hornets/Bulls game drew an 11.4, up 52% from last year (N.Y. TIMES, 5/2)....Among the nation's 33 top TV markets, 18 drew higher ratings for the Celtics' Game 2 win over the Magic than Boston's NBC affiliate. One NBC exec to the BOSTON GLOBE's Jack Craig: "What's going on up there?" (BOSTON GLOBE, 5/2)....Penn State will reportedly change radio networks next year to WGMP-AM, which also carries the school's basketball telecasts (PHILADELPHIA INQUIRER, 5/2). ....MCA, under new owner Edgar Bronfman, is reportedly pursuing HBO CEO Michael Fuchs. The N.Y. POST also floats a Bronfman-Michael Ovitz-Barry Diller bid for CBS (N.Y. POST, 5/2)....A meeting between NBC Sports President Dick Ebersol and ABC Sports President Dennis Swanson led to the decision that ABC will carry the MLB All-Star Game on July 11. The Al-Star Game "won't be linked to postseason coverage." ....ACOG President Billy Payne on NBC's Olympic deal: "I was disappointed we only got $456 million (from NBC) for the U.S. TV rights. I thought they were worth more and I believe the ad sales are beginning to show that. ... Having said that, NBC's been a great partner" (Rudy Martzke, USA TODAY, 5/2).