SBD/2/Sponsorships Advertising Marketing

TOP TEN AMONG MEGA-BRANDS BY '94 AD SPENDING

     The latest issue of ADVERTISING AGE lists the top 200 mega-
brands by '94 ad spending.  The Top Ten:  1) AT&T;  2) Ford; 3)
Sears; 4) Kellogg's; 5) McDonald's; 6) Chevrolet;  7) Toyota; 8)
MCI;  9) Circuit City; 10) Chrysler.  Also spotted on the list:
Budweiser (19), Miller (24), Coke & Diet Coke (30), Nike (44),
Pepsi & Diet Pepsi (54), Coors (76), Sega (122), Reebok (130)
(ADVERTISING AGE, 5/1 issue).
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