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TOP TEN AMONG MEGA-BRANDS BY '94 AD SPENDING
Published May 2, 1995
The latest issue of ADVERTISING AGE lists the top 200 mega- brands by '94 ad spending. The Top Ten: 1) AT&T; 2) Ford; 3) Sears; 4) Kellogg's; 5) McDonald's; 6) Chevrolet; 7) Toyota; 8) MCI; 9) Circuit City; 10) Chrysler. Also spotted on the list: Budweiser (19), Miller (24), Coke & Diet Coke (30), Nike (44), Pepsi & Diet Pepsi (54), Coors (76), Sega (122), Reebok (130) (ADVERTISING AGE, 5/1 issue).