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MORE BEVERAGE NEWS: IS THE U.K. VIRGIN TERRITORY?
Published May 2, 1995
Virgin Cola advertising hits British TV screens tonight in the company's next step in its bid "to take on the might of Coca- Cola and PepsiCo in the global soft drinks market. After introducing his drink in November, Virgin Chair Richard Branson aims to sell Virgin Cola in 140 countries within three years, but that "hinges crucially" on how it "develops in the UK over the next few months." Branson's strategy is "staying cheap" as he wants to make up for lack of money with the "pull of the Virgin name and his own-high profile personality" (Roderick Oram, FINANCIAL TIMES, 5/2). IT'S NEVER TOO LATE TO SAY, SAYONARA: Coca-Cola has had to slash their prices in Japan as retailers have come out with discount colas. The "onslaught of inexpensive, generic soft drinks" are "hurting the sales and influence of brand-name sodas" (WALL STREET JOURNAL, 5/2). COORS HEADS OVERSEAS: This morning's "Bloomberg Business News" reports that Coors Brewing plans to spend more money "on getting a bigger piece of the foreign beer market." Anheuser- Busch and Miller Brewing already have foreign expansion efforts underway (PBS, 5/2). A-B MESSES WITH TEXAS: Anhesuer-Busch is testing a "for- Texas-only-specialty" beer, ZiegenBock Amber. Brewed in Houston, it will "challenge the huge regional presence of Gambrinus' Shiner Bock" (BRANDWEEK, 5/1 issue).