Travelers Championship Gets Record Crowds Travelers Goes Extra Mile For PGA Tour Event USGA Tailors U.S. Open Merch To Locals Mastercard To Launch In-Seat Food App At ACC FedEx Renews PGA Tour Event Deal CBS' Peter Kostis Dishes On State Of Golf Wells Fargo Field Strong Despite Date Move CareerBuilder To Title Sponsor Palm Springs Stop The Players Sees Ratings Increase Players Championship Doesn't Want Title Sponsor
SBD/2/Sponsorships Advertising Marketing
Published May 2, 1995
MasterCard International has signed a one-year agreement to be "presenting sponsor" of the PGA Tour's Colonial Golf Tournament in TX. Officials hope the arrangement will "lead to a multi-year agreement" with MasterCard to become the tournament's title sponsor. The Colonial has been without a title sponsor since Southwestern Bell didn't renew its contract after the '94 event (FORT WORTH STAR-TELEGRAM, 5/2)....At the recent sponsorship forum organized by Clarion Performance Properties and AD AGE, Patrick Kemp, Dir of Marketing Operations at GM, said sports efforts by top corporations are better handled by the marketing department "because sponsorship comes out of the same marketing checkbook at the end of the day." AD AGE's Jeff Jensen notes the leagues also are "stocking up" on their own marketing talent (AD AGE, 5/1 issue).