PGA Tour Names Tom Wade CCO Vegas Golf Event Ready For Pools Writers Discuss PGA Tour Schedule Cadillac To Title PGA Tour Match Play Event Humama Opts Out Of PGA Tour Event Vegas PGA Tour Event Adding "Dayclub" PGA Tour Continues Tinkering With Concepts FedExCup Playoffs A Rousing Success For PGA Tour Finchem Says Tour Could Return To Denver BMW Touts Brand At PGA Tour Event
Upcoming Conferences and Events
SBD/2/Sponsorships Advertising Marketing
Published May 2, 1995
MasterCard International has signed a one-year agreement to be "presenting sponsor" of the PGA Tour's Colonial Golf Tournament in TX. Officials hope the arrangement will "lead to a multi-year agreement" with MasterCard to become the tournament's title sponsor. The Colonial has been without a title sponsor since Southwestern Bell didn't renew its contract after the '94 event (FORT WORTH STAR-TELEGRAM, 5/2)....At the recent sponsorship forum organized by Clarion Performance Properties and AD AGE, Patrick Kemp, Dir of Marketing Operations at GM, said sports efforts by top corporations are better handled by the marketing department "because sponsorship comes out of the same marketing checkbook at the end of the day." AD AGE's Jeff Jensen notes the leagues also are "stocking up" on their own marketing talent (AD AGE, 5/1 issue).