Senior Ryder Cup Reportedly Coming In '15 Barracuda To Title Sponsor Reno Tournament Star Winners Boost Interest In LPGA Humana Challenge Leaving PGA West After '15 Match Play To Feature Round-Robin Format PGA Tour, Caddies Sparing Over Sponsorships '15 Match Play headed To Harding Park Sources: Harding Park Gets PGA Championship Woods, Wie Give Golf A Boost Back-To-Back U.S. Opens Deemed A Success
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SBD/2/Sponsorships Advertising Marketing
Published May 2, 1995
MasterCard International has signed a one-year agreement to be "presenting sponsor" of the PGA Tour's Colonial Golf Tournament in TX. Officials hope the arrangement will "lead to a multi-year agreement" with MasterCard to become the tournament's title sponsor. The Colonial has been without a title sponsor since Southwestern Bell didn't renew its contract after the '94 event (FORT WORTH STAR-TELEGRAM, 5/2)....At the recent sponsorship forum organized by Clarion Performance Properties and AD AGE, Patrick Kemp, Dir of Marketing Operations at GM, said sports efforts by top corporations are better handled by the marketing department "because sponsorship comes out of the same marketing checkbook at the end of the day." AD AGE's Jeff Jensen notes the leagues also are "stocking up" on their own marketing talent (AD AGE, 5/1 issue).