Euro, PGA Tour Leaders Have Differing Opinions Shell To End Title Deal For Houston's PGA Tour Event PGA Tour Says Doral Move About Sponsor, Not Trump Charter Plane To Take Players To WGC Event WGC Event Moving From Doral To Mexico City Singh Accuses PGA Tour Of Unfair Treatment Dean & DeLuca Invitational A "Rousing Success" Dean & DeLuca Builds Pop-Up Store At Tour Stop Clinton Foundation Withdraws From Tour Event Greenbrier Classic Will Be Free To Public
SBD/2/Sponsorships Advertising Marketing
Published May 2, 1995
MasterCard International has signed a one-year agreement to be "presenting sponsor" of the PGA Tour's Colonial Golf Tournament in TX. Officials hope the arrangement will "lead to a multi-year agreement" with MasterCard to become the tournament's title sponsor. The Colonial has been without a title sponsor since Southwestern Bell didn't renew its contract after the '94 event (FORT WORTH STAR-TELEGRAM, 5/2)....At the recent sponsorship forum organized by Clarion Performance Properties and AD AGE, Patrick Kemp, Dir of Marketing Operations at GM, said sports efforts by top corporations are better handled by the marketing department "because sponsorship comes out of the same marketing checkbook at the end of the day." AD AGE's Jeff Jensen notes the leagues also are "stocking up" on their own marketing talent (AD AGE, 5/1 issue).