Westwood Calls For More European Events PGATour.com To Air Series On UW Golf Team Byron Nelson Move Poorly Timed? HP Byron Nelson To Leave Irving In '19 PGA Tour Gets Boost At Players Championship NBC Gets Best Players Overnight Since '91 Singh Sues PGA Tour Over Doping Case PwC Serving As Lone "Proud Partner" For Players PGA Tour Drops Singh Doping Case Talks Between Wells Fargo, PGA Tour Ongoing
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SBD/2/Sponsorships Advertising Marketing
Published May 2, 1995
MasterCard International has signed a one-year agreement to be "presenting sponsor" of the PGA Tour's Colonial Golf Tournament in TX. Officials hope the arrangement will "lead to a multi-year agreement" with MasterCard to become the tournament's title sponsor. The Colonial has been without a title sponsor since Southwestern Bell didn't renew its contract after the '94 event (FORT WORTH STAR-TELEGRAM, 5/2)....At the recent sponsorship forum organized by Clarion Performance Properties and AD AGE, Patrick Kemp, Dir of Marketing Operations at GM, said sports efforts by top corporations are better handled by the marketing department "because sponsorship comes out of the same marketing checkbook at the end of the day." AD AGE's Jeff Jensen notes the leagues also are "stocking up" on their own marketing talent (AD AGE, 5/1 issue).