Golf May Be Nearing World Tour Finchem Open To Global PGA Championship Is New PGA Tour Schedule A Success? PGA Champ, Players Bump Purses To $10M PGA Tour Fights Singh Lawsuit Farmers Re-Ups With SD's PGA Tour Stop PGA Tour To Add China Circuit Australia Will Seek To Host PGA Championship Will New PGA Tour Schedule Dilute Fields? Euro Tour Confirms Golfers Have To Play At Home
SBD/2/Sponsorships Advertising Marketing
Published May 2, 1995
MasterCard International has signed a one-year agreement to be "presenting sponsor" of the PGA Tour's Colonial Golf Tournament in TX. Officials hope the arrangement will "lead to a multi-year agreement" with MasterCard to become the tournament's title sponsor. The Colonial has been without a title sponsor since Southwestern Bell didn't renew its contract after the '94 event (FORT WORTH STAR-TELEGRAM, 5/2)....At the recent sponsorship forum organized by Clarion Performance Properties and AD AGE, Patrick Kemp, Dir of Marketing Operations at GM, said sports efforts by top corporations are better handled by the marketing department "because sponsorship comes out of the same marketing checkbook at the end of the day." AD AGE's Jeff Jensen notes the leagues also are "stocking up" on their own marketing talent (AD AGE, 5/1 issue).