Woods To Endorse Full Swing Golf Simulators Schwab Re-Ups With PGA Tour For 20 Years Clinton Pleased With State Of Humana Challenge PGA Tour Tries To Quell Raucous Phoenix Crowds Tiger Causes Ticket Spike For Phoenix Event Tiger To Open '15 Season With Phoenix Open PGA Tour's Mississippi Stop Liking New Date McGladrey Extends PGA Tour Deal World Series Balllparks Offering Apple Pay Trio Of Golfers Launching Craft Beer
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SBD/2/Sponsorships Advertising Marketing
Published May 2, 1995
MasterCard International has signed a one-year agreement to be "presenting sponsor" of the PGA Tour's Colonial Golf Tournament in TX. Officials hope the arrangement will "lead to a multi-year agreement" with MasterCard to become the tournament's title sponsor. The Colonial has been without a title sponsor since Southwestern Bell didn't renew its contract after the '94 event (FORT WORTH STAR-TELEGRAM, 5/2)....At the recent sponsorship forum organized by Clarion Performance Properties and AD AGE, Patrick Kemp, Dir of Marketing Operations at GM, said sports efforts by top corporations are better handled by the marketing department "because sponsorship comes out of the same marketing checkbook at the end of the day." AD AGE's Jeff Jensen notes the leagues also are "stocking up" on their own marketing talent (AD AGE, 5/1 issue).