MetLife Ending Use Of Blimps At Sporting Events PGA Tour Implements New Scheduling Rule Safeway Open Suffers From Woods' Withdrawal PGA Tour Eyes Possible Schedule Changes Finchem Says Tour Will Stay In NC EMC To Title Sponsor PGA Tour Event In Boston PGA Tour Live Coverage To Stream On Facebook, Twitter Tour Championship TV Getting Limited Commercials Travelers Championship Expecting Big Week ESPN's Van Pelt Rips Golf's Inclusion In Olympics
SBD/2/Sponsorships Advertising Marketing
Published May 2, 1995
MasterCard International has signed a one-year agreement to be "presenting sponsor" of the PGA Tour's Colonial Golf Tournament in TX. Officials hope the arrangement will "lead to a multi-year agreement" with MasterCard to become the tournament's title sponsor. The Colonial has been without a title sponsor since Southwestern Bell didn't renew its contract after the '94 event (FORT WORTH STAR-TELEGRAM, 5/2)....At the recent sponsorship forum organized by Clarion Performance Properties and AD AGE, Patrick Kemp, Dir of Marketing Operations at GM, said sports efforts by top corporations are better handled by the marketing department "because sponsorship comes out of the same marketing checkbook at the end of the day." AD AGE's Jeff Jensen notes the leagues also are "stocking up" on their own marketing talent (AD AGE, 5/1 issue).