Coca-Cola Releases New Ad Featuring Jordan Spieth Pepsi Beginning Emoji-Based MLB Campaign Mtn Dew To Sponsor DR1 Drone Racing League White Sox Ink Deal With Coca-Cola Pepsi Renews, Strengthens Deal With Cubs The Enthusuiast Network To Operate New Dew Tour Spieth Won't Have Coke Logo On Course Spieth Signs Multiyear Deal With Coca-Cola Bowl Game Pouring Rights, Concessions Coca-Cola, Mets Make Deal Official
SBD/2/Sponsorships Advertising Marketing
GATORADE WEIGHS RETURN OF "BE LIKE MIKE" CAMPAIGN
Published May 2, 1995
With its market share slipping as new competitors enter the sports drink category, Gatorade, and its parent Quaker Oats, "has a game plan" for their summer ad campaign, according to the latest AD AGE. Michael Jordan "will return to a higher profile" as two commercial spots are already in rotation and more "being planned soon," according to a Quaker spokesperson. Gatorade is also considering a return of the "Be like Mike" campaign, but in the meantime will continue with "Life if a sport, drink it up" ads from Bayer Bess Vanderwarker. PepsiCo's All-Sport is "hiking spending" by 20% and will use Ken Griffey, Jr. and Shaquille O'Neal in more ads by BBDO Worldwide, with Jerry Rice and Steve Young recently signed to two-year endorsement deals. Coca-Cola's PowerAde isn't "showcasing any top jocks this summer," but will feature weightlifting and hurdles in ads created by McCann- Erickson Worldwide. But the "ace in the hole" comes next year for Coca-Cola with their Olympic sponsorship, as rings will adorn their PowerAde logo and a new flavor will be introduced (Andrew Wallenstein, AD AGE, 5/1 issue).