Sources: Oklahoma State Exploring AD-In-Waiting Football Drives Ohio State Revenue College Hockey Struggling To Grow Despite Talent Glut Pitt Officially Introduces New AD Heather Lyke Minnesota Works To Erase Athletics Debts UConn Struggling To Find Footing In AAC? Pitt Selects Heather Lyke As AD Pegula Investments Help Penn State Hockey Wichita State Leaving MVC Growing More Likely Domestic Light Beer Popular At Ohio State Football
U OF MN HOPES TO LURE FANS WITH GREENS FEES, CLASS DISCOUNTS
Published May 2, 1995
The Univ. of Minnesota is hoping to lure fans back to football games with promotions such as pre-game rock concerts for students, greens fees at the university golf course and discounts on extension classes. Students are the "main marketing thrust" of the ticket drive. The U has not sold more than 10,000 student season tickets since '69. Last year, only 1,858 were sold. MN Asst. AD Pat Forciea: "There's a tremendous amount of respect for basketball and hockey. We're trying to get football at that level." The U also plans to market the team ot the public as a "door opener" for the rest of the university. Forciea: "One of the things we can do that the Vikes or the Wolves can't is, if a person wants to learn Spanish, we can teach them Spanish" (Jerry Zgoda, Minneapolis STAR TRIBUNE, 4/30).