SBD/2/Collegiate Sports

U OF MN HOPES TO LURE FANS WITH GREENS FEES, CLASS DISCOUNTS

     The Univ. of Minnesota is hoping to lure fans back to
football games with promotions such as pre-game rock concerts for
students, greens fees at the university golf course and discounts
on extension classes.  Students are the "main marketing thrust"
of the ticket drive.  The U has not sold more than 10,000 student
season tickets since '69.  Last year, only 1,858 were sold.  MN
Asst. AD Pat Forciea:  "There's a tremendous amount of respect
for basketball and hockey.  We're trying to get football at that
level."  The U also plans to market the team ot the public as a
"door opener" for the rest of the university.  Forciea:  "One of
the things we can do that the Vikes or the Wolves can't is, if a
person wants to learn Spanish, we can teach them Spanish" (Jerry
Zgoda, Minneapolis STAR TRIBUNE, 4/30).
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