SBD/19/The Back Of The Book

TOP OF THE HEAP: THE FORTUNE 500

     The May 15th issue of FORTUNE magazine features its new
ranking of the 500 largest U.S. corporations -- now based on
combining industrial and service companies.  The ticket for
admission is a minimum of $2.2B in annual revenue.  By THE SPORTS
BUSINESS DAILY's count, 145 of the FORTUNE 500 can be considered
"players" in the sports industry.  The Top Ten of the Fortune 500
follow: GM; Ford; Exxon; Wal-Mart; AT&T; GE; IBM; Mobil; Sears
Roebuck; and Philip Morris.
     SPORTS STOCKS:  Two companies from THE SPORTS BUSINESS
DAILY's "Pure Play" Stock Ticker made the FORTUNE 500, and
another two made the FORTUNE 1000 industrial rankings.  All
figures below are in millions:

                         
Rank
Revenue
Profits
Nike
301
3,789.70
298.8
Reebok
347
3,287.60
254.5
Russell
800
1,098.00
79
Sports Authority
955
841
17
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