SBD/19/The Back Of The Book

COMPARING FANS' INTEREST IN THE NHL AND NBA PLAYOFFS

     The ESPN Chilton Sports Poll surveyed three different
samples on interest in the NBA and NHL playoffs.  The first
question was posed to 754 respondents from May 2-15, 1995.  The
second question was asked of 1,010 respondents from April 25-May
15.  The third and fourth questions were put to 1,766 respondents
from April 18-May 15.  All samples included U.S. residents, age
12 and above (ESPN Chilton).

WHICH PLAYOFFS DO YOU FIND MORE
EXCITING, NBA OR NHL?
NBA
53%
  Both equal
6%
NHL
21%
 
HOW INTERESTED ARE YOU IN THE 1995
NHL PLAYOFFS?
Very interested
9%
  A little bit
16%
Somewhat
12%
Not at all
48%
 
HOW INTERESTED ARE YOU IN THE 1995
NBA PLAYOFFS?
Very interested
20%
  A little bit
18%
Somewhat
20%
Not at all
26%
 
WILL YOU BE MORE INTERESTED OR
LESS INTERESTED IN THE NBA
PLAYOFFS AS COMPARED TO THE
REGULAR SEASON?
More
49%
  No Change
15%
Less
19%
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