SBD/19/The Back Of The Book

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  • COMPARING FANS' INTEREST IN THE NHL AND NBA PLAYOFFS

         The ESPN Chilton Sports Poll surveyed three different
    samples on interest in the NBA and NHL playoffs.  The first
    question was posed to 754 respondents from May 2-15, 1995.  The
    second question was asked of 1,010 respondents from April 25-May
    15.  The third and fourth questions were put to 1,766 respondents
    from April 18-May 15.  All samples included U.S. residents, age
    12 and above (ESPN Chilton).
    
    
    WHICH PLAYOFFS DO YOU FIND MORE
    EXCITING, NBA OR NHL?
    NBA
    53%
      Both equal
    6%
    NHL
    21%
     
    HOW INTERESTED ARE YOU IN THE 1995
    NHL PLAYOFFS?
    Very interested
    9%
      A little bit
    16%
    Somewhat
    12%
    Not at all
    48%
     
    HOW INTERESTED ARE YOU IN THE 1995
    NBA PLAYOFFS?
    Very interested
    20%
      A little bit
    18%
    Somewhat
    20%
    Not at all
    26%
     
    WILL YOU BE MORE INTERESTED OR
    LESS INTERESTED IN THE NBA
    PLAYOFFS AS COMPARED TO THE
    REGULAR SEASON?
    More
    49%
      No Change
    15%
    Less
    19%

    Print | Tags: ESPN, NBA, NHL, The Back of the Book, Walt Disney
  • THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER

                                                  52-WEEK
    COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
    Bos. Celtics   BOS  21 1/2   +1/8  21 3/8  24 1/8  19 3/4    2200
    Cobra Golf     CBRA 24 1/2   +1/4  24 1/4  41 1/2  14      326400
    Converse       CVE   7       -1/4   7 1/4  12 5/8   7       31000
    Callaway Golf  ELY  12 1/4   -1/4  12 1/2 21 11/16 11 1/4  601600
    Fila           FLH  24 5/8   -1/8  24 5/8  26      14       15900
    Sport Supply   GYM  13 3/8   -1/4  13 5/8  17 1/4   9 1/4   39400
    L.A. Gear      LA    3 1/4     0    3 1/4   8 1/4   3 1/8   41900
    Nike           NKE  78 5/8    -1   79 5/8  79 5/8  56 1/4  179900
    Reebok         RBK  33 7/8   -1/2  34 3/8  40 1/4  28 3/4  280700
    Russell Athl.  RML  28 3/4     0   28 7/8  32 5/8  27 3/4   17700
    Sportmart      SPMT  8 7/8   -3/8   8 5/8  19       7 3/4   35500
    Starter        STA   8 1/2   -1/8   8 3/8  13 3/8   6 1/4   87300
    Topps          TOPP  6       +1/8   5       8       4 1/4  952700
    Sports Auth.   TSA  18 1/2   -5/8  19 1/4  25      16 1/4   21400
    

    Print | Tags: Boston Celtics, Callaway Golf, Converse, Fila USA, Acushnet, Nike, Reebok, The Back of the Book
  • TOP OF THE HEAP: THE FORTUNE 500

         The May 15th issue of FORTUNE magazine features its new
    ranking of the 500 largest U.S. corporations -- now based on
    combining industrial and service companies.  The ticket for
    admission is a minimum of $2.2B in annual revenue.  By THE SPORTS
    BUSINESS DAILY's count, 145 of the FORTUNE 500 can be considered
    "players" in the sports industry.  The Top Ten of the Fortune 500
    follow: GM; Ford; Exxon; Wal-Mart; AT&T; GE; IBM; Mobil; Sears
    Roebuck; and Philip Morris.
         SPORTS STOCKS:  Two companies from THE SPORTS BUSINESS
    DAILY's "Pure Play" Stock Ticker made the FORTUNE 500, and
    another two made the FORTUNE 1000 industrial rankings.  All
    figures below are in millions:
    
                             
    Rank
    Revenue
    Profits
    Nike
    301
    3,789.70
    298.8
    Reebok
    347
    3,287.60
    254.5
    Russell
    800
    1,098.00
    79
    Sports Authority
    955
    841
    17

    Print | Tags: ATT, IBM, Nike, Reebok, Sears, The Back of the Book, Wal Mart
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