SBD/19/Sports Media

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  • MCDONALDS SPONSORS SI'S JORDAN COLLECTOR ISSUE FOR KIDS

         Michael Jordan is the subject of the first-ever collector's
    edition of Sports Illustrated for Kids.  "Michael!: The Story of
    Michael Jordan From His Childhood to His Comeback" is sponsored
    solely by McDonalds Restaurants.  The magazine will be available
    on Chicago newsstands Monday, May 22, and will reach other parts
    of the country during the following two weeks.  The collector's
    edition will be limited to a 200,000-copy distribution and will
    sell exclusively at newsstands for $3.95 (SI FOR KIDS, 5/18).
    

    Print | Tags: Sports Illustrated, Media, Time Warner
  • MEDIA NOTES

         The NHL's "scramble to please" Fox "has some team executives
    fuming."  According to David Shoalts, one "potential schedule
    sent out to teams" has the Red Wings and Canucks playing back-to-
    back in each city (if the Canucks advance against the Blues) "so
    Fox could televise Game 4 of the series on May 28 as part of its
    Sunday afternoon package."  This "would come at the expense of
    Hockey Night In Canada on CBC, since it usually would have had
    the Vancouver-Detroit game as the second half of its Saturday
    night doubleheader" (Toronto GLOBE & MAIL, 5/19)....NBC's NBA
    playoff coverage has the highest cumulative playoff average in 18
    years.  NBC's national average is a 7.0 rating and 19 share.
    That is the highest rating after the first three playoff weekends
    since '77 when CBS posted an 8.5 for its eight telecasts
    (NBC)....ESPN's baseball ratings are down 29% from last year --
    "another piece of evidence baseball hasn't recovered from its
    strike hangover" (USA TODAY, 5/19)....Prime Sports will broadcast
    the '95 Pac-10 Baseball Championship tonight featuring Washington
    State vs. USC at 7pm (Prime)...Liberty Sports will televise the
    NCAA Division I, II, and III Women's Lacrosse playoffs live this
    weekend on the Women's Sports & Entertainment Network, and on
    tape delay on various Liberty regionals (Liberty)....Fox
    Broadcasting and Western Pacific Airlines have unveiled the
    carrier's first "flying billboard" -- a Boeing 737-300 adorned
    with the faces of "The Simpsons" (AD AGE, 5/19).
    

    Print | Tags: Cablevision, Canadian Broadcasting Corp., CBS, Detroit Red Wings, ESPN, NBA, NBC, NCAA, New York Liberty, News Corp./Fox, NHL, Canucks Sports and Entertainment, Media, St. Louis Blues, Vancouver Canucks, Viacom, Walt Disney
  • NBA READIES LINE-UP FOR DRAFT LOTTERY

         The '95 NBA Draft Lottery will be hosted by Bob Costas and
    televised live this Sunday on NBC at 3:30 PM/ET.  Chris Webber,
    Juwan Howard, Bill Fitch, John Lucas, Doug Collins, Mike
    Dunleavy, and Isiah Thomas are expected to make appearances.
    "NBA Showtime" on NBC will preview the lottery and look at this
    year's top picks during two NBA-produced features:
    "Underclassmen" and "Top Prospects."  "Underclassmen" examines
    the issue of college players leaving school early to enter the
    draft, while "Top Prospects" profiles Ed O'Bannon, Rasheed
    Wallace, Corliss Williamson, Jerry Stackhouse, and Joe Smith.
    The NBA Draft will take place June 28 in Toronto (NBA
    Entertainment).
    

    Print | Tags: NBA, NBC, Showtime, Media
  • TIME WARNER CONTINUES PUSH TO CUT DEBT

         At yesterday's shareholders meeting in New York, Time Warner
    Chair Gerald Levin confirmed the company is selling 15 of its
    cable systems for $263.7M.  The sale represents "the latest move
    by Levin to whittle down Time Warner's $15 billion in debt and
    marks the continuation of an agressive debt reduction plan
    started just over three months ago," according to Greg Clarkin in
    today's NEW YORK POST.  Systems serving 144,000 customers in AK,
    KS, MS, MO, NJ, TN, and PA will be bought by TCA Cable TV, TCA
    Partnership, Classic Cable, York Cable TV, Lenfest
    Communications, Raystay, and Intermediate Partners.  Time Warner
    shares dropped one point yesterday to close at 39 1/4 (NEW YORK
    POST/Mult., 5/19).
         NO COMMENT, SOME COMMENT:  When asked if Revlon and New
    World Communications head Ron Perelman is trying to buy 14.9% of
    Time Warner stock currently held by Seagram's, Levin declined to
    comment (AD AGE ONLINE, 5/19).  However, Levin did say that Time
    Warner and AT&T have had discussions about providing joint
    telephone service, and that the company "is interested in
    expanding its relationship with Japanese partners Itochu and
    Toshiba" (N.Y. POST, 5/19).
         MEANWHILE, ON THE UPPER WEST SIDE:  Capital Cities/ABC Chair
    and CEO Thomas Murphy told shareholders yesterday that the
    company has not "ruled out the possibility of a major corporate
    acquisition," but will focus on growth through expansion of
    television production and overseas operations.  Cap Cities/ABC
    President Robert Iger said ESPN has had "excellent" performance
    and that ESPN2 "should be in the black late in 1995, somewhat
    ahead of projections" (AD AGE ONLINE, 5/19).
    

    Print | Tags: ABC, ATT, ESPN, Media, Time Warner, Walt Disney
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