SBD/19/Sponsorships Advertising Marketing

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  • COCA-COLA SETTLES NINE- YEAR DISPUTE WITH FTC

         Coca-Cola Co. and the Federal Trade Commission have settled
    a nine-year dispute over Coca-Cola's proposed agreement to buy Dr
    Pepper in 1986.  The FTC had ruled the purchase would violate
    antitrust laws, and yesterday Coca-Cola agreed to give the agency
    "notice before it buys another U.S. beverage company with sales
    of more than 10 million cases."   The agreement reportedly "won't
    affect Coca-Cola's plans to buy root beer maker Barq's Inc." and
    analysts say the deal is a "victory for Coca-Cola because it
    loosens previous FTC restriction and keeps Coca-Cola on the
    playing field in the rapidly consolidating market."  But it could
    put an end to one frequently circulated rumor -- that Coca-Cola
    "might buy new soft drink giant Quaker Oats. Co., maker of
    Gatorade and Snapple" (Chris Roush, ATLANTA CONSTITUTION, 5/19).
    

    Print | Tags: Coca-Cola
  • DISNEY TO BAND WITH HOUSE OF BLUES TO OPEN "MUSIC MECCA"

         Walt Disney Co. will join with House of Blues to open night
    spots at Disney theme parks and other sites, according the this
    morning's N.Y. POST.  House of Blues is a chain of "music-retail-
    dining spots" with four locations, including a "sprawling and
    wildly successful" store in L.A.  The chain "plans to open at
    least four more night spots in Paris, London, Chicago, and Las
    Vegas -- and Disney is prepared to invest $25 million into that
    second phase of expansion."  The first venture with Disney will
    open on Pleasure Island at Disney World (Paul Tharp, N.Y. POST,
    5/19).
    

    Print | Tags: St. Louis Blues, Walt Disney
  • IS THAT PACIFIC TURQUOISE IN GRIZZLIES NEW UNIFORMS?

         The Grizzlies unveiled their official home and road uniforms
    and warm-up suits yesterday in Vancouver.  The uniforms, produced
    by Champion, carry the team colors of Naismith Red, Pacific
    Turquoise and Black. The road uniforms will be predominantly
    Pacific Turquoise.  GM Stu Jackson, who was involved in the
    design of the new look, said "we were looking for something
    distinct without losing a sense of classic style" (Grizzlies).
    

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  • OSCAR DE LA HOYA LOOKS TO TRANSCEND BOXING STEREOTYPES

         Marketing representatives for WBO and IBF Lightweight
    Champion Oscar De La Hoya believe the boxer has all the
    ingredients to transcend the sport's "negative image" and become
    a heavyweight in the sports marketing ring.  Fred Fried, Exec VP
    of Integrated Sports International, which handles De La Hoya'
    business interests, told THE SPORTS BUSINESS DAILY that De La
    Hoya's "youth, looks, background and potential 'outweigh'" the
    negatives associated with boxing.  Fried: "For a young man, he
    has an awful lot to say.  He has some real deep roots in the Los
    Angeles community and he's an Hispanic-American who bears a
    responsibility for being one of the most visible members of his
    community.  But, at the same time, he is in demand by a much
    broader audience."  De La Hoya has established deals with Mennen
    and B.U.M. Equipment.  Mennen originally wanted to sign him
    solely for its Hispanic marketing efforts, but, according to
    Fried, the company will use him for "general marketing programs."
    Fried says De La Hoya is also involved in philanthropic efforts
    dedicated to addressing the needs of the "sick and
    underprivileged kids" in L.A. (THE DAILY).
    

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